Digital Sales Analyst
At a glance
Mid-level Account Executive role at ING. Sydney · full-time · no salary stated · we estimate A$110,000–A$172,500.
ING has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Review digital sales funnels to find where acquisition and customer conversion can improve
- Help run A/B and multivariate tests on digital journeys, from planning through results review
- Keep digital tagging and measurement in working order, including tracking quality checks
- Spot obstacles in application journeys and help deliver changes that address them
- Build dashboards and reports that give stakeholders useful evidence for business decisions
What you bring
- You have hands-on experience with Adobe Analytics or Google Analytics, including tagging and quality assurance
- SQL experience is required and will be assessed during the interview process
- You understand A/B testing and how to assess experiment results
- You can interpret numerical data and turn it into practical recommendations
Who this fits
This role suits an analytically minded person interested in customer behaviour and improving digital experiences. You’ll work across digital, product, marketing and analytics teams, using insights to shape stakeholder decisions.
From the employer
At ING, we’re redefining banking to be simpler, smarter and more human. As Australia’s most recommended bank, we empower our people to challenge convention, remove barriers and turn great ideas into action.
Our Retail Bank is growing rapidly, with digital acquisition at the centre of that success. As a Digital Sales Analyst, you’ll play a key role in optimising customer journeys, improving conversion performance, and helping more customers discover and choose ING. Working in a fast-paced, data-driven environment, you’ll turn insights into action and influence decisions that deliver measurable business outcomes.
If you’re naturally curious, analytical and passionate about digital optimisation, this is an opportunity to make a real impact within a leading digital bank.
What you’ll do
- Analyse digital sales funnel performance and identify opportunities to improve acquisition and conversion.
- Support A/B and multivariate testing across digital journeys, from design through to results analysis.
- Maintain and enhance digital tracking, tagging and measurement frameworks.
- Identify friction points in customer application journeys and support optimisation initiatives.
- Develop dashboards, reports and insights that inform business decisions and stakeholder priorities.
What you’ll bring
- Proven experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA.
- Excellent analytical and numerical skills, with the ability to translate data into actionable recommendations.
- Knowledge of experimentation methodologies, including A/B testing and test analysis.
- A genuine interest in customer behaviour, digital optimisation and continuous improvement.
- Excellent communication and stakeholder management skills, with the ability to influence across digital, product, marketing and analytics teams.
- Proven experience with SQL is a prerequisite and is tested throughout the interview process. Data visualisation tools such as Tableau is highly regarded.
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
About Us
At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply
Sound like your kind of vibe? We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.
For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com
Need more?
Contact Skye Griffiths - skye.griffiths@ing.com
For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com
Applications close on Tuesday, 24th November
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