CRM Marketing Manager
inDrive Open · verified Oct 28, 2026 Hybrid Lima Full-time Manager Email Marketing
At a glance
Manager-level Email Marketing role at inDrive. Lima · full-time.
Pay not stated Email Marketing salary
RoleEmail Marketing
SeniorityManager
LocationLima
WorkplaceHybrid
EmploymentFull-time
PostedAug 19, 2026 · 2mo ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Plan and launch segmented email, push, WhatsApp, in-app and banner campaigns across customer groups
- Build automated journeys for re-engagement, loyalty adoption and upselling, then check that triggers run correctly
- Test campaign creative, messages and timing; use results to improve performance
- Review opens, clicks, conversions and ROI, then share recommendations with stakeholders
- Coordinate campaign delivery with content, design and analytics teams, while coaching junior CRM specialists
What you bring
- You can independently run end-to-end campaigns and build advanced, branching CRM automations
- You have intermediate Bloomreach certification or comparable expertise with the platform
- You can analyze campaign data using advanced Excel or Google Sheets functions and present clear findings in English
- You can apply audience segmentation, personalization and testing, while handling campaign data in line with GDPR and CCPA
Who this fits
This manager-level role suits someone hands-on with lifecycle campaigns who can also guide junior CRM specialists. The role is based in Lima, Peru, with a hybrid work arrangement.
From the employer
We are looking for a data-driven Senior Product Marketing Manager to own the strategy, execution, and continuous optimization of our customer lifecycle and product engagement initiatives.
- Campaign Preparation and Execution: Independently create, schedule, and execute marketing campaigns (email, push notifications, WhatsApp, in-app messages, banners) across multiple customer segments.
- Optimize campaigns for delivery across time zones, devices, and customer preferences.
- Ensure compliance with legal standards such as GDPR and other regional requirements.
- Audience Segmentation: Design and implement custom segmentation strategies based on multidimensional criteria such as behavior, demographics, orders and ride history, and engagement levels.
- Maintain dynamic customer segments that update automatically as data changes.
- Trigger Campaign Configuration: Build and manage multi-step automated workflows, such as re-engagement, loyalty program adoption, or upselling campaigns, with minimal supervision.
- Test and troubleshoot triggers to ensure proper execution and alignment with the customer lifecycle.
- Testing and Optimization: Plan, execute, and document A/B and multivariate tests for key campaign elements, including design, timing, and messaging.
- Use insights from testing to implement data-driven improvements across campaigns.
- Perform regular performance reviews to refine optimization strategies.
- Reporting and Analysis: Generate detailed reports on campaign performance, interpreting metrics like open rates, CTRs, conversions, and ROI.
- Present data insights to stakeholders and provide actionable recommendations to improve rider and driver engagement.
- Collaboration and Mentoring: Collaborate with cross-functional teams (content, design, analytics) to deliver campaigns.
- Provide guidance and support to junior CRM specialists, including peer reviews and knowledge sharing.
- CRM Platform Proficiency: Independently execute at least five end-to-end campaigns quarterly using advanced CRM platform features (e.g., Bloomreach, Salesforce Marketing Cloud, HubSpot).
- Build at least three advanced automations quarterly, such as multi-step workflows with branching logic (e.g., loyalty or churn prevention campaigns).
- Complete at least two courses with intermediate certification for Bloomreach or demonstrate equivalent expertise.
- Data Analysis and Reporting: Create detailed reports with data visualizations for at least five campaigns quarterly, incorporating metrics like open rates, conversion rates, and ARPPU.
- Work with datasets using tools like Excel or Google Sheets with advanced functions (e.g., INDEX/MATCH, QUERY).
- Present campaign insights to stakeholders in three formal presentations with actionable recommendations.
- Digital Marketing Expertise: Apply intermediate-level knowledge of digital marketing strategies, including personalization, retargeting, and customer journey mapping.
- Assist in the strategic planning of at least two multi-channel campaigns integrating email, WhatsApp, in-app, banners, and push notifications.
- Advanced Data Handling: Segment audiences dynamically based on real-time data, using at least three different criteria simultaneously.
- Ensure data compliance by implementing processes that align with GDPR/CCPA requirements for all campaigns.
- English Proficiency: Write comprehensive campaign briefs and reports in English, ensuring accuracy and clarity.
- Lead or co-lead three cross-functional meetings in English, presenting updates or insights confidently.
- Advanced Testing and Optimization: Conduct and analyze A/B tests for at least five campaigns quarterly, including testing subject lines, offers, layouts, and timing.
- Implement changes based on test results, achieving measurable improvements in key KPIs (e.g., a 5 statistically significant lift in conversion).
- Communication Deliverability: Monitor and resolve deliverability issues for campaigns.
- Use tools like Postmaster Tools or delivery reports to troubleshoot spam issues and optimize sender reputation.
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