Senior Marketing Manager
inDrive Open · verified Oct 27, 2026 Hybrid Guatemala Full-time Senior General Marketing
At a glance
Senior General Marketing role at inDrive. Guatemala · full-time.
Pay not stated Marketing Manager salary
RoleGeneral Marketing
SenioritySenior
LocationGuatemala
WorkplaceHybrid
EmploymentFull-time
PostedOct 14, 2026 · 2w ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Own passenger acquisition and retention targets, and guide a matrixed marketing team alongside business development, product and operations
- Build the country’s annual marketing plan, assess digital, media and car-branding performance, and manage budget processes
- Form and test growth ideas, using campaign results and audience research to refine marketing decisions
- Set local brand positioning and oversee culturally relevant creative across channels, while developing aligned partnerships
What you bring
- At least seven years in digital consumer marketing at a global company, including three years in a comparable position
- Fluent English and Spanish, with experience leading multicultural teams and influencing across a matrix
- Experience marketing a mobile product, plus hands-on project and agency management
Who this fits
This senior role suits someone who can shape marketing strategy, analyze campaign effectiveness and stay directly involved in project work when needed. It is hybrid in Guatemala.
From the employer
We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
- 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
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