Paid Social Manager

• Paid Social Manager

OVERVIEW:

The (Junior) Paid Social Manager is responsible or supports the end-to-end planning, execution, and optimization of paid social campaigns across key client accounts. This role requires deep, hands-on expertise in the major social advertising platforms to deliver measurable client outcomes, drive continuous performance improvement, and translate data insights into clear business recommendations.

Key Responsibilities:

• Platform Knowledge: Plan, launch, and manage complex paid advertising campaigns across major social platforms, including Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, and Snapchat.
• Budget Management: Oversee campaign budgets, pacing, and flighting, ensuring optimal delivery and efficiency to meet client performance targets.
• Optimization: Proactively manage bidding strategies, audience targeting (including custom and lookalike audiences), and creative testing frameworks to maximize campaign effectiveness.
• Testing: Design and execute A/B tests (e.g., creative, copy, audience) and measurement tests to provide data-driven recommendations for future strategy.
• Performance Analysis: Conduct in-depth analysis of campaign performance data, clearly articulating results, insights, and strategic recommendations to internal and client teams.
• Reporting: Create and present comprehensive weekly and monthly performance reports, focusing on the connection between paid social results and the client's commercial objectives.
• Data Integrity: Ensure accurate implementation and tracking of campaign measurement tags and parameters, working closely with the Measurement Specialist.
• Client Communication (limited): Serve as the day-to-day point of contact for operational campaign performance, answering client questions and explaining optimization rationale.
• Internal Collaboration: Work closely with Media Planners, Account Managers, and Creative teams to ensure media strategy, assets, and overall account goals are fully aligned.

Required Skills and Experience:

• Minimum of 1–3 years of dedicated, hands-on experience managing large-scale paid social campaigns, preferably within an agency or a fast-paced client environment.
• Platform Knowledge: Proven technical experience managing campaigns within the Meta Ads Manager. Working knowledge of TikTok, LinkedIn, and/or Pinterest is essential.
• Analytical Skills: Ability to manage, manipulate, and analyze large datasets in Excel/Google Sheets and translate findings into clear, actionable commercial recommendations.
• Core Concepts: Understanding of social media advertising fundamentals, including tracking methodologies, audience segmentation, and performance funnel optimization.
• Real passion for all things digital is essential
• Is able to work independently but is a great team player
• Must have an understanding of the Digital environment
• Good communication skills
• Basic project management skills
• Proficient in Excel, Word, Google Suite
• Is able to work under pressure and deliver great results
• Strong attention to detail and excellent problem solving skills
• Language skills: fluent in English required; German or other European language (French, Italian): strong plus.

Incubeta Company Values:

• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements. Goes above and beyond the basic expectations of the role and the business.

Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!

Incubeta is committed to protecting your personal data and handling it transparently throughout the recruitment process. Please take a moment to review the Incubeta Candidate Privacy Notice to understand how your information is collected, used, and stored.