Web and Digital Marketing Manager
Mid-level Digital Marketing role at Incorta. Remote · full-time · $112,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the Webflow site, keeping its infrastructure secure, stable, fast, available, and ready to scale
- Improve core web vitals, SEO, mobile experience, and conversion paths across the corporate site
- Plan and launch site features, landing pages, and content changes with design and content partners
- Own paid-channel strategy, agency direction, budget allocation, testing, and pipeline optimization
- Connect tracking and reporting across GA4, Google Tag Manager, APIs, CRM flows, and downstream data systems
What you bring
- Bring at least seven years of progressive digital marketing experience, including three years leading web and paid media work
- Show deep hands-on Webflow skill across CMS work, custom code, and performance improvements
- Have managed substantial budgets across Google Ads, LinkedIn Ads, Facebook, and display channels
- Understand B2B demand generation plus CRM and marketing automation integrations such as Salesforce, HubSpot, or Marketo
- Use GA4, spreadsheets, HTML, CSS, and JavaScript to turn tracking data into practical decisions
Who this fits
You’ll suit a hands-on manager who can combine Webflow ownership, paid acquisition, analytics, and marketing operations. You’ll also need to explain technical and performance findings clearly to nontechnical stakeholders. This is a remote role, and you must have U.S. work authorization for employment with a U.S. employer.
From the employer
Key Responsibilities:
Web Infrastructure & Performance (Webflow)
Webflow Management: Own and manage the entire corporate website infrastructure on Webflow, ensuring stability, security, performance (speed/uptime), and scalability.
Site Optimization: Continuously monitor and improve website performance for core web vitals, SEO, and overall user experience (UX) to increase conversion rates.
Development & Deployment: Oversee the development, testing, and deployment of new website features, landing pages, and content updates in partnership with design and content teams.
Technical SEO: Lead technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness.
Digital Advertising
Strategy & Execution: Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels (e.g., Google Ads, LinkedIn, Facebook, display networks) and manage our agency.
Budget Management: Manage and allocate the digital advertising budget effectively to achieve key performance indicators (KPIs), focusing heavily on optimizing campaigns for marketing-qualified leads (MQLs) and sales pipeline.
Campaign Optimization: Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles to continuously improve campaign performance, cost per acquisition (CPA), and pipeline contribution.
Reporting & Analysis: Establish clear metrics and provide regular, data-driven reporting on campaign performance, web traffic, conversion rates, and the impact of digital efforts on the sales pipeline (lead-to-opportunity/win rates).
Analytics & Data Integration
Serve as the subject matter expert for Google Tag Manager and Google Analytics 4 (GA4).
Develop custom data layers, manage event triggers, and guarantee accurate capture of all high-value user actions.
Configure and maintain necessary data connectors and APIs to route web data seamlessly into downstream platforms, including the Incorta platform and BigQuery.
Provide regular, insightful reports on website performance and digital analytics to key stakeholders and the executive team.
Web Operations (MarTech)
Manage web tracking and workflow logic to ensure a high-quality, clean flow of lead data from web forms directly into the CRM.
Partner closely with the Marketing Operations and Analytics teams to enhance data quality and expand overall technology capabilities.
Qualifications
Experience: 7+ years of progressive experience in digital marketing, with a minimum of 3+ years managing web infrastructure and digital advertising at a Manager level or equivalent.
Webflow Expertise: Deep, hands-on expertise with Webflow is required, including CMS utilization, custom code integration, and performance optimization.
Digital Advertising Mastery: Proven expertise in managing significant budgets and driving performance across major paid advertising platforms (Google Ads, LinkedIn Ads, etc.).
Pipeline Focus: A strong, demonstrated understanding of B2B sales cycles, lead generation methodologies, and optimizing marketing activities for pipeline and revenue impact. Experience with CRM platforms (e.g., Salesforce) and marketing automation (e.g., HubSpot, Marketo) integration is essential.
Analytical Skills: Highly proficient in web analytics tools (Google Analytics 4 is a must) and advanced spreadsheet/data analysis skills. Must be able to translate data into actionable insights and strategic recommendations.
Technical Fluency: Understanding of HTML, CSS, and JavaScript as they relate to front-end development, tracking implementation, and performance debugging.
Communication: Excellent written and verbal communication skills with the ability to articulate complex technical and performance data to non-technical stakeholders.The anticipated salary range for this role is between $112,000 - $145,000, starting pay will vary based on a range of factors which can include but is not limited to the candidate's experience, skills, and scope.
This role is eligible to participate in a discretionary bonus program and potential for equity incentive program as well as benefit and perquisite plans including health, dental, vision, disability, life insurance, 401K plan, time off, and sick leave.
We believe the best teams are built from a wide range of backgrounds, perspectives, and experiences — and we hire accordingly. Incorta is an equal opportunity employer and welcomes candidates regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, or any other characteristic. Our differences shape the work we do and the future we're building.
Candidates must be authorized to work in the U.S., and employment is contingent on eligibility to work for a U.S. employer.
Incorta reserves the right to engage or with unsolicited resumes from outside recruiting agencies or independent recruiters without obligation to pay any associated fees.