Assistant Manager (Social Media and Digital Marketing) - School of Business and Management (External and Alumni Relations)

Hkust Open · verified Sep 19, 2026

Clear Water Bay Campus Full-time Manager Digital Marketing

Mid-level Digital Marketing role at Hkust. Clear Water Bay Campus · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and run social content for LinkedIn, Instagram and Facebook to build the School's reach, reputation and engagement
You'll create bilingual posts, achievement stories, captions, visuals and short videos for different audiences and channels
You'll use audience feedback, performance results and AI tools to develop, schedule and improve content
You'll measure social results, web traffic and engagement, then recommend ways to improve campaigns
You'll coordinate colleagues and outside creative suppliers while covering events and producing follow-up content

What you bring

You have a degree in marketing, journalism, communications, linguistics, design, new media or a related field
You bring at least five years of work in social media, digital marketing, content, branding or communications
You have managed LinkedIn, Instagram and Facebook through planning, publishing, community interaction and reporting
You can produce copy, images, reels and short videos, and use AI tools across multiple social channels
You write and speak English and Chinese exceptionally well, with knowledge of Microsoft Office, design and editing tools, SEO and Google Analytics

Who this fits

You'll suit a creative, hands-on communicator who can manage several deadlines, work with stakeholders and vendors, and operate independently. The role is based at Clear Water Bay Campus in Hong Kong SAR and runs for two years, with renewal possible. Shortlisted applicants will complete a written and design test.

From the employer

Department: Office of the Dean of Business and Management

Job Posting Details

The External and Alumni Relations Team of the HKUST Business School (the School) is recruiting an Assistant Manager, Social Media and Digital Marketing to strengthen the School’s brand presence and digital engagement across key stakeholder communities. The appointee will help shape and execute social media strategies, produce compelling bilingual content, and translate School achievements into engaging stories across digital channels. This role calls for a creative, hands-on and digitally savvy communicator with strong experience in social media management, content development in both English and Chinese visual storytelling, short-form video production, and the use of data and AI-enabled tools to enhance content effectiveness. Shortlisted candidates will be invited to attend a written and design test.

Major Responsibilities

Develop and implement social media content plans to enhance the School’s visibility, reputation and engagement across key platforms, including LinkedIn, Instagram and Facebook
Curate and coordinate the production of reels, short videos and other visual content tailored for different social media channels and audience segments; hands-on editing ability would be an advantage
Create engaging bilingual content, including social media posts, achievement stories, captions, publicity copy, images and short-form video materials
Apply audience insights, performance data and, where appropriate, AI-enabled tools to support content ideation, adaptation, scheduling and optimization
Monitor social media trends, stakeholder interests and platform developments, including emerging opportunities on social media platforms in both English and Chinese.
Track and report social media performance, web traffic and engagement metrics, and recommend improvements to strengthen campaign effectiveness
Coordinate with internal stakeholders and external writers, designers, photographers, videographers and vendors on marketing, branding and digital communications initiatives
Support University-wide and School-based events and activities through timely social media coverage and post-event content development
Perform other duties as assigned

Requirements

Degree in Marketing, Journalism, Communications, Linguistics, Design, New Media or a relevant field
At least 5 years of relevant work experience in social media, digital marketing, content creation, marketing, branding or communications
Proven track record in managing social media platforms such as LinkedIn, Instagram and Facebook, including content planning, production, posting, community engagement and performance monitoring
Familiarity with Chinese-language social media platforms such as Xiaohongshu and WeChat would be an advantage
Strong ability to curate and develop creative content, including copy, images, reels, short videos and other visual presentation formats; hands-on production experience would be an advantage
Hands-on experience in using AI-enabled tools and managing multiple social media channels
Proficiency in Microsoft Office applications, graphic design software and photo/video editing tools
Knowledge of SEO, Google Analytics and social media performance analytics
Up-to-date with the latest digital marketing technologies, AI applications, social media trends and audience engagement practices
Excellent command of written and spoken English and Chinese. Excellent communication, multitasking, stakeholder management, analytical and problem-solving skills, a strong team-player who can also work independently and take initiative and manage multiple deadlines
Excellent command of written and spoken English and Chinese’ proficiency in Putonghua (Mandarin) is an advantage.

(Duration: 2 years, renewable)

Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.

Review of applications will continue until the position is filled.

(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.