Senior Data Analyst (Marketing Experience)

Improvado Open · verified Sep 18, 2026

Remote Worldwide Full-time Senior General Marketing

Senior General Marketing role at Improvado. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage client work from requirements through models, reporting, and final delivery
You'll create dashboards in Looker, Power BI, or Tableau and keep their data dependable
You'll combine marketing sources, document their flows, and maintain models for reporting
You'll investigate trends, risks, and data issues with SQL, dbt, and QA/UAT checks
You'll present useful findings to clients and use Git and AI tools in daily workflows

What you bring

You bring expert skill in one BI platform and the ability to deliver across Looker, Power BI, and Tableau
You have at least three years of SQL experience and can debug ELT or ETL transformations
You've worked with several marketing data sources, such as advertising, CRM, and web analytics systems
You communicate clearly with clients in written and spoken English at C1 level
You take ownership, check work carefully, and solve ambiguous analytical problems proactively

Who this fits

This role suits a senior analyst who is comfortable owning client delivery and explaining insights directly to stakeholders. You'll work in a remote-first environment and need strong communication, careful quality checks, and comfort bringing clarity to unclear requirements.

From the employer

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.

We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.

About the Role

The Senior Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll own client delivery end-to-end for your assigned accounts — from data modeling through final reporting. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. This role also involves managing data transformations in dbt and working with complex, multi-source data architectures. You'll leverage AI tools (e.g. Codex, Claude) to accelerate your workflows.

We are looking for someone who is reliable, responsible, quality-minded, keeps commitments, takes ownership of their work, and can confidently present results to clients.

Responsibilities

Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup.
Design and maintain data models that consolidate data from multiple marketing platforms and sources.
Map and document data flows across complex, multi-source schemas.
Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with dbt.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use Git for version control and collaboration.

Must Have Qualifications

Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all.
3+ years of SQL experience.
Proficiency with AI tools and ability to integrate them into daily workflows.
Experience working with multiple marketing data sources simultaneously (ad platforms, CRM, web analytics, etc.).
Understanding of data modeling principles (star schema, dimensional modeling).
Understanding of ELT/ETL concepts and debugging data transformation logic.
English C1 level with excellent written and verbal communication.
Ability to communicate directly with clients and stakeholders.
Takes ownership and responsibility for their work and results.
Can present their work and insights confidently to clients.
Consistently checks their own work for quality, accuracy, and completeness before delivery.
Strong analytical skills, proactive problem-solving, and close attention to detail.
Comfortable with ambiguity and able to drive clarity with clients and internal teams.
Hands-on experience with QA/UAT processes.

Nice to Have

Knowledge of Google Analytics (for business understanding).
Knowledge of Google Analytics Data Streams.
Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.).
Understanding of Marketing Mix Modeling (MMM) concepts.
dbt experience in analytics workflows.
Python or other scripting language for data analysis and automation.
Experience with data quality frameworks or data observability tools.
Familiarity with marketing attribution models.

What We Offer

Remote-first environment
Competitive compensation
Medical and dental benefits
401K plan
Unlimited PTO
Paid holidays
Professional development reimbursement