Product Marketing Manager, Prediction Markets

Improbable improbable.io Open · verified Aug 21, 2026

Remote UK Full-time Manager Product Marketing

Mid-level Product Marketing role at Improbable. Remote, United Kingdom · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll define the protocol's positioning and messaging for traders, builders, and partners
You'll lead market entry for launches, product milestones, partner activations, and incentive campaigns
You'll build a connected marketing plan with product and community leads
You'll grow the qualified builder audience through ongoing programs and market research
You'll create Web3 content and work with comms on press, podcasts, and thought leadership

What you bring

You bring product marketing experience, including direct work with prediction markets or protocols
You understand crypto products and onchain user journeys well enough to reach Web3-native audiences
You have taken launches from positioning through measurable results after release
You can use data and performance signals to steer campaigns and priorities
You operate hands-on, ship quickly, and stay effective amid ambiguity

Who this fits

You'll suit a small team where decisions move quickly and work reaches market fast. This role is remote within the United Kingdom. You should be comfortable building from scratch and working across product, growth, communications, and community.

From the employer

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

About the role

We’re hiring a Web3 Product Marketing Manager to shape how a prediction protocol built for real-time markets shows up in the world. You’ll sit at the centre of product, growth, comms and community, turning a technically ambitious product into a story that traders, builders and partners can quickly understand.

This is a hands-on role for someone who likes building from scratch. You’ll own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. The team is small, decisions are fast, and the work gets into market quickly.

What you’ll be doing

You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.
Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different
Turn complex product strengths into clear, credible narratives for traders, builders and partners
Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments
Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other
Grow the audience through always-on programmes that expand the qualified builder base
Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative
Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials
Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most

What we’re looking for

Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience
Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences
A track record of owning launches end to end, from initial positioning through to measurable post-launch impact
Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging
Confidence working with data and using performance insights to shape campaigns and priorities
A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity

Apply if you want to help shape how a new prediction protocol is positioned, launched and adopted.

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