Media Buyer - Meta Ads (REMOTE)
At a glance
Mid-level Paid Media role at Impact Brands, LLC. Remote, Lithuania · full-time.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Learn NHMD’s audience, brand position, and voice, then shape paid social campaigns around them
- Build and refine Meta Ads for both new-customer prospecting and retargeting
- Research audiences and test interests, lookalikes, broad targeting, and other audience options
- Review CPA, ROAS, CTR, CPM, and conversions; scale profitable winners without losing brand consistency
- Use campaign results to guide creative tests with the content team across hooks, messages, visuals, and formats
What you bring
- At least two years of practical experience running Meta Ads
- A record of growing campaigns while keeping them profitable
- A strong grasp of conversion tracking, pixels, and attribution
- Fluent English, with clear analytical skills and a data-led approach
Who this fits
This remote role suits a mid-level media buyer who can own Meta campaign testing, measurement, and profitable growth. Managing monthly budgets of €5,000 or more is preferred.
From the employer
IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to almost 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.
At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.
IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Media Buyer - Meta Ads and let’s impact billions together!
Our Treats:
Remote work. We are a fully remote organization, allowing you to work from any location.
Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
Personal development opportunities. Improve yourself through training online.
Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
Our company products. Get exclusive access to our health and wellness products.
Flatwork culture. The chance to influence the company right from the start.
Team spirit. Enjoy regular team-building activities and engaging online events.
And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.
Bits of your job:
Understand the NHMD brand, its audience, positioning, and tone — and translate that into effective paid social campaigns
Plan, launch, and optimize Meta Ads campaigns across prospecting and retargeting
Conduct audience research and continuously test interests, lookalikes, broad targeting, and new audience opportunities
Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates
Develop creative testing strategies tailored to the NHMD brand — testing different hooks, angles, messages, visuals, and formats
Identify winning campaigns and scale them while maintaining profitability and brand consistency
Track and report performance using Meta Ads Manager and relevant analytics tools
Work closely with the creative and content team to turn performance insights into stronger, on-brand creative
Stay on top of Meta Ads trends and identify new opportunities that make sense for NHMD
Support other marketing initiatives and take on other assigned tasks as needed
And other assigned tasks
Key expectations:
2+ years of hands-on experience with Meta Ads
Proven track record of scaling campaigns profitably
Strong understanding of conversion tracking, pixels, and attribution
Data-driven mindset with strong analytical skills
Experience managing budgets of €5,000+/month preferred
Fluent English
Salary: From 1,700 €/mon. net
Keep in mind that we are open to discussing a different salary based on your skills and competencies.
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