Meta Ads Media Buyer & Creative Strategist
At a glance
Mid-level Paid Media role at Huzzle. Remote, Brazil Β· full-time.
Pay not stated Creative Strategist salary
growthroles summary, based on the employer's posting.
What you'll do
- Run performance across seventeen Meta ad accounts focused on mortgage and first-time homebuyer lead generation
- Develop ad concepts, hooks and scripts, then brief creative production to challenge current winning ads
- Use CPL, CTR, CVR and CAC patterns to pinpoint whether problems come from the offer, funnel or creative
- Adjust campaigns each day, expand successful ones and keep booked-call costs within target
- Present performance findings and recommended changes on client calls in English
What you bring
- At least three years managing Meta Ads hands-on, with Brazil as your base
- A track record of owning campaign outcomes and business results across several accounts at once
- Lead-generation experience in agencies, service businesses or information products
- The ability to read CPL, CTR, CVR, CAC and SQL or booked-call costs, then identify the next move
Who this fits
This suits a hands-on media buyer who owns campaign results as well as setup and optimization. You must be based in Brazil and work with the US team during Pacific Standard Time hours. It is a full-time independent-contractor engagement.
From the employer
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where youβre hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for a high-level Media Buyer and Creative Strategist based in Brazil to take full ownership of 17 Meta ad accounts in the high-stakes mortgage and first-time homebuyer lead generation niche. You will be responsible for the entire performance loop: diagnosing funnel issues, architecting creative angles that crush existing controls, and managing significant budgets to drive high-quality SQLs. If you are a data-driven marketer who thinks in terms of business bottom lines rather than just platform metrics, this is your opportunity to lead expansion for a fast-growing team.
Key Responsibilities
- Own the end-to-end performance of 17 Meta ad accounts, focusing on lead generation for the mortgage industry
- Lead the creative strategy process by originating ad angles, hooks, and scripts that outperform current controls
- Diagnose performance bottlenecks by analyzing the interplay between CPL, CTR, CVR, and CAC to determine if the issue lies in the offer, the funnel, or the creative
- Write comprehensive creative briefs and manage the production workflow independently
- Lead client-facing calls in English, presenting data, insights, and strategic pivots with confidence
- Manage daily optimizations, scaling successful campaigns, and maintaining strict cost-per-booked-call targets
- Work synchronously with the US-based team during Pacific Standard Time hours
Requirements
- 3+ years hands-on Meta Ads experience, ideally agency or multi-brand.
- Must be based in Brazil
- Proven ownership of campaign performance and business results, not just setup/optimization.
- Background in lead generation, service-based businesses, agencies, or info products.
- Experienced managing multiple accounts simultaneously.
- Strong Meta Ads expertise, including testing, optimization, creative angles, hooks, and concepts.
- Proven ability to beat existing controls with new creative strategies, backed by measurable results.
- Able to diagnose whether performance issues stem from the offer, funnel, creative, audience, or campaign structure.
- Strong understanding of CPL, CTR, CVR, CAC, cost per booked call, and cost per SQL.
- Must be able to interpret performance data and explain the next action, not simply report metrics.
Benefits
π° Competitive salary: Tailored based on skillset and experience
π Fully remote: Work from anywhere with a flexible schedule.
π Growth-oriented environment: Join a young, creative, and fast-scaling marketing team.
π¨ Creative freedom: Work on innovative campaigns for diverse clients.
Not this one either?
Claude or ChatGPT reads the other 90,910 for you.
Get better matches β