Senior TikTok Marketing Executive
At a glance
Senior General Marketing role at iGATE Technology. Islamabad · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run TikTok ad campaigns for online sales, adjusting budgets, audiences and bids as results come in
- Oversee TikTok Shop listings, promotions and product availability, then spot ways to improve visibility and sales
- Recruit creators and affiliate partners, coordinate campaigns and commissions, and track the sales they generate
- Review results across ads, Shop and affiliates, then recommend changes to improve revenue and efficiency
- Work with creative, e-commerce, merchandising and operations teams on campaigns and Shop activity
What you bring
- You have three to four years in e-commerce marketing for a brand
- You have hands-on experience running TikTok Ads and practical experience with TikTok Shop and Affiliate marketing
- You can assess campaign and sales results, including ROAS, CPA and affiliate revenue, and manage budgets
- You communicate professionally in English with internal teams, creators and external partners
Who this fits
This senior role suits someone with e-commerce brand experience across TikTok ads, Shop operations and affiliate partnerships. It is an on-site position in Islamabad.
From the employer
We are looking for an experienced Senior TikTok Marketing Executive with 3–4 years of relevant experience in e-commerce marketing, specialising in TikTok Ads, TikTok Shop, and TikTok Affiliate marketing. The candidate will be responsible for managing and scaling TikTok advertising campaigns, overseeing TikTok Shop activities, and developing affiliate partnerships to drive online sales and revenue growth.
Key Responsibilities:
TikTok Ads Management
- Plan, launch, manage, and optimise TikTok advertising campaigns focused on e-commerce sales.
- Manage campaign budgets, targeting, bidding strategies, and performance optimisation.
- Monitor key metrics, including ROAS, CPA, CTR, conversion rate, and revenue.
- Coordinate creative testing for video ads, creator content, and user-generated content (UGC).
TikTok Shop Management
- Manage TikTok Shop operations, including product listings, catalogue optimisation, promotions, and merchandising.
- Monitor shop sales, product availability, orders, and overall shop performance.
- Identify opportunities to improve product visibility, conversion rates, and revenue.
- Coordinate with internal teams to ensure smooth shop operations and customer experience.
TikTok Affiliate Marketing
- Develop and manage TikTok Affiliate programmes to drive incremental sales.
- Identify, recruit, and manage creators, influencers, and affiliate partners.
- Coordinate affiliate campaigns, commission structures, product samples, and promotional activities.
- Track affiliate-generated sales, commissions, and overall programme performance.
- Build relationships with high-performing creators to support long-term revenue growth.
Reporting and Collaboration:
- Prepare regular performance reports covering TikTok Ads, TikTok Shop, and affiliate marketing.
- Analyse results and recommend strategies to improve sales and campaign efficiency.
- Collaborate with creative, e-commerce, merchandising, and operations teams.
- Stay updated on TikTok advertising features, social commerce trends, and affiliate marketing opportunities.
Requirements
- 3–4 years of relevant experience working with an e-commerce brand.
- Hands-on experience managing TikTok Ads campaigns.
- Practical experience with TikTok Shop and TikTok Affiliate marketing.
- Strong understanding of performance marketing, campaign optimisation, and budget management.
- Experience working with creators, influencers, and affiliate partners.
- Ability to analyse campaign performance, sales, ROAS, CPA, and affiliate revenue.
- Strong English communication skills, both written and verbal, with the ability to communicate professionally with internal teams, creators, and external partners.
- ·Strong negotiation, analytical, and organisational skills.
- Experience with Shopify or other e-commerce platforms is preferred.
Benefits
⛽Fuel Allowance
🏥 Medical Insurance
🍽 Free Lunch Facility (In-house)
🏋♂️ GYM Passport (Panel Gym's Free of Cost)
💰 Participatory Fund
💲 Market Competitive Salary
💻 Learning & Challenging Work Environment
👨💻 Amazing Work Culture
🛫 Paid Time off
👨👩👧👦 Group Life Insurance
⏳ Maternity Leaves and many more
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