Off-Page SEO Specialist
Mid-level SEO role at iGATE Technology. Islamabad ยท full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build white-hat link campaigns through outreach, guest posts, digital PR, partnerships, and citations
- You'll review competitor backlinks, uncover link prospects, and measure referral traffic and link results
- You'll monitor backlink health, address harmful links, and increase mentions on authoritative industry sites
- You'll improve metadata, keyword targeting, internal links, content, images, and indexing across the site
- You'll support writers with blog and landing-page optimization, including schema, speed, and Core Web Vitals
What you bring
- You bring two to four years of SEO experience with strong off-page and link-building skills
- You can use Ahrefs, SEMrush, Google Search Console, Google Analytics (GA4), and Screaming Frog
- You understand on-page SEO, Google algorithm changes, outreach, communication, analysis, and reporting
- You know Shopify and WordPress; Majestic experience is a plus
- A bachelor's degree in Marketing, IT, Computer Science, or a related field is preferred
Who this fits
You'll suit a mid-level SEO role focused heavily on link building, outreach, digital PR, and backlink analysis. You'll work full time onsite in Islamabad, Pakistan, with familiarity with AI-powered search and SEO trends as an added advantage.
From the employer
We are looking for an experienced Off-Page SEO Specialist to improve our website's authority, organic rankings, and online visibility through high-quality link-building and digital PR strategies. The ideal candidate should also have a solid understanding of On-Page SEO and technical SEO best practices to ensure SEO efforts align with overall website optimization.
Key Responsibilities
Off-Page SEO
- Develop and execute white-hat link-building strategies.
- Acquire high-quality backlinks through outreach, guest posting, digital PR, and partnerships.
- Conduct competitor backlink analysis and identify new link opportunities.
- Monitor backlink profile and remove/disavow toxic backlinks when necessary.
- Build relationships with bloggers, publishers, influencers, and industry websites.
- Increase brand mentions across authoritative websites.
- Track referral traffic and backlink performance.
- Perform local citation building and directory submissions (where applicable).
- Stay updated with Google's algorithm updates and link-building best practices.
On-Page SEO Knowledge
- Optimize title tags, meta descriptions, headings, and URLs.
- Perform keyword research and keyword mapping.
- Improve internal linking structure.
- Optimize content based on search intent.
- Ensure proper image optimization (alt text, file names, compression).
- Identify duplicate content and indexing issues.
- Work with content writers to optimize blog posts and landing pages.
- Understand schema markup implementation.
- Have basic knowledge of Core Web Vitals and page speed optimization.
Requirements
Required Skills
- 2โ4 years of SEO experience.
- Strong expertise in Off-Page SEO and link building.
- Good understanding of On-Page SEO.
- Experience with:
- Ahrefs
- SEMrush
- Google Search Console
- Google Analytics (GA4)
- Screaming Frog
- Majestic (preferred)
- Knowledge of Google algorithm updates.
- Excellent outreach and communication skills.
- Strong analytical and reporting abilities.
- Familiarity with Shopify and WordPress.
Preferred Qualifications
- Bachelor's degree in Marketing, IT, Computer Science, or a related field.
- Understanding of AI-powered search (Google AI Overviews, ChatGPT, Perplexity) and SEO trends.
Benefits
โฝ Fuel Allowance
๐ฅ Medical Insurance
๐ฝ Free Lunch Facility (In-house)
๐โโ๏ธ GYM Passport (Panel Gym's Free of Cost)
๐ฐ Participatory Fund
๐ฒ Market Competitive Salary
๐ป Learning & Challenging Work Environment
๐จโ๐ป Amazing Work Culture
๐ซ Paid Time off
๐จโ๐ฉโ๐งโ๐ฆ Group Life Insurance
โณ Maternity Leaves and many more
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