Paid Search and App Marketing Manager

Ig Open · verified Sep 13, 2026

City of London Full-time Manager Paid Search / PPC

Mid-level Paid Search / PPC role at Ig. City of London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own UK and IE acquisition through campaigns on Google, Bing and Apple Search Ads
Tune performance against acquisition cost while accounting for client lifetime value
Run geo experiments to determine whether channel gains are genuinely incremental
Coordinate with SEO and test new ways to increase click share and client acquisition
Track AI’s effect on Search and build agents that automate reporting and workflows

What you bring

A track record of scaling paid search in a fast-moving environment
Working proficiency with Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360
Knowledge of click tracking, troubleshooting methods and attribution approaches
Clear communication and presentation skills

Who this fits

You’ll suit this hands-on, analytical role if you enjoy owning a sizeable paid search budget and pursuing measurable growth. The role is based in the City of London and follows a hybrid model with three office days each week. A curious, forward-looking approach and comfort working closely with SEO will help you thrive.

From the employer

Job Title

Paid Search and App Marketing Manager

Job Description

Who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG – the future gets built here.

What’s the role

We are seeking a highly analytical and data-driven Paid Search Manager to own and scale the paid search channel for UK & IE to the next level. You will be hands-on in managing a large budget, building and optimising campaigns, and driving measurable growth. The role requires a strong analytical mindset, deep knowledge of Search synergies between Paid and Organic, and a track record in scaling new clients acquisition.

Key Responsibilities

Day-to-day management of paid search campaigns across Google, Bing and other platforms (e.g. Apple Search Ads).
Monitor and optimise performance to CPA (cost per acquisition) that reflect CLV (client lifetime value).
Orchestrate and run Geo-experiments to validate incrementality.
Work closely with SEO to develop a holistic approach to Search to maximise click share.
Identify and test growth opportunities to continuously scale new clients acquisition.
Stay ahead of emerging trends in AI and its impact on Search.
Develop and embed AI Agents to automate workflows and reporting.

Required Skills and Experience:

Demonstrable background managing and scaling paid search in fast paced environment
Proficient in Excel, Google Analytics 4, Search Ads 360 and Campaign Manager 360.
Good understanding of click tracking methodologies and how to troubleshoot.
Strong understanding of attribution models.
Strong communication and presentations skills.
Additional tools: Funnel.io, Adthena and Squared.io would be advantageous.

How we work

We follow a hybrid working model with 3 days in the office. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

Lead and Inspire: Drives trust, alignment, and enthusiasm
Think Big: Focus on the problems that most impact commercial outcomes
Champion the client: Understand and prioritise client's needs
Deliver at pace: Push for fast, sustainable growth
Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

Competitive salary
Flexible Benefits Package on top of your salary (12%)
Private medical cover for you and your family
Life insurance
Contribution to gym memberships
25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total
The option to buy or sell holiday days.
Unlimited access to the LinkedIn Learning Platform
A comprehensive global and local onboarding process
Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
Option to participate and create ESG initiatives based on IG Brighter Future Fund
Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents

Learn more about the Perks here!

Join us for this exciting journey. Apply now!

Number of openings