Marketing Manager

IFFCOTECH Limited FZC iffco.com Open · verified Oct 9, 2026

Pakistan Manager General Marketing

At a glance

Manager-level General Marketing role at IFFCOTECH Limited FZC. Pakistan.

Pay not stated Marketing Manager salary

RoleGeneral Marketing

SeniorityManager

LocationPakistan

PostedOct 6, 2026 · 3d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build annual plans for domestic product groups and brands, covering volume, market share and margin goals
Shape long-term demand through marketing strategy, then choose campaign concepts and media across listed channels
Set ATL and BTL budgets, manage their use, and protect planned margins for brands or product groups
Set research questions, commission studies, and use findings to guide product plans and new-product recipes with R&D
Coordinate launches of new products and packaging, while tracking brand health, value and market share

What you bring

Six to fourteen years of relevant work in the assigned categories and products
Experience working in the geographies assigned to the role
A degree is required; a master's in marketing is preferred
Strong analysis skills and the ability to take initiative and plan for a brand's longer-term needs

Who this fits

This manager role suits someone who can connect brand strategy, financial outcomes, research and product launches. You'll work with R&D on product development and recipe costs.

From the employer

Job Summary

The job holder is responsible for aligning the brand’s strategic direction along with development of long terms and short term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management and financial performance of brand.

Roles & Responsibilities

Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.
For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.
For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.
For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
To work with R&D for formulating new products agenda and recipe cost management.
To Launch New Products / New Packs / Packaging as planned.

KPIs

Financial: Market share improvement and improvement in Brand Health and Value
Brand Communication & Development
Market Share
Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
Improvement of internal processes & systems
Continuously leading and driving innovation & learning

Work Experience Requirement

6 – 14 yrs. of relevant experience in assigned categories and products.
Experience in assigned geographies.
Strong analytical skills
Willing to take initiative
Capability to think for long term benefit of the brand
Strong communication and interpersonal skills

Qualification

Must have a Degree and Maters in Marketing is preferable.

Competencies

Ownership & Result OrientationMarketing Research and StrategyMarketing Financial ManagementCommunications DevelopmentBrand Strategy and Brand Equity ManagementNew Product DevelopmentSelf and Team ManagementPlanning & Decision MakingStrategic ThinkingChange Management