AI Marketing Associate – B2B Creative Marketing
At a glance
Entry-level Creative role at IDT. Guatemala City.
Pay not stated Marketing Associate salary
growthroles summary, based on the employer's posting.
What you'll do
- Build B2B email campaigns with AI support, handling copy, personalization, testing, automation and performance tracking
- Use campaign results to spot ways to lift engagement, conversions and return on investment
- Create and refine AI-driven marketing automations, agent workflows and lead-generation processes for B2B prospects
- Develop social content and virtual personalities, then use performance data to improve reach and audience growth
- Test emerging AI marketing tools and share effective practices with U.S.-based creative, marketing, sales and technology teams
What you bring
- At least two years in digital marketing, social media, email, marketing automation or a related area
- Hands-on ability with generative AI, including applying it to marketing work
- Experience building and improving email campaigns, plus interpreting marketing performance data
- Strong English writing and editing skills, with clear communication and organization
Who this fits
This junior role suits someone who enjoys trying AI tools, building automations and using results to improve marketing. You’ll work with teams based in the U.S. and join a hybrid role in Guatemala City.
From the employer
We're seeking a creative AI Marketing Associate to join our B2B Creative Marketing team. You'll use AI, automation, and agentic technologies to create email campaigns, improve social media performance, automate workflows, analyze results, and support AI-powered lead generation. This role is ideal for someone passionate about emerging AI tools and marketing innovation.
What We're Looking For
We're looking for an AI-native marketer, not someone who simply uses ChatGPT. You enjoy testing new AI tools, building automations, measuring performance, and using AI to create smarter, more effective marketing.
Key Responsibilities
- Develop and manage AI-assisted B2B email marketing campaigns, including content, personalization, testing, automation, and analytics.
- Use AI tools to analyze campaign performance and identify opportunities to improve engagement, conversions, and ROI.
- Build, manage, and optimize AI automations and agentic workflows for marketing activities.
- Research, test, and implement emerging AI marketing platforms, tools, agents, and technologies.
- Use AI to increase social media engagement, reach, audience growth, and overall performance.
- Develop and manage AI-agentic social media influencers and virtual personalities to support brand awareness and content initiative.
- Create AI-assisted social media content, including posts, campaigns, creative concepts, images, videos, and other marketing assets.
- Develop AI-powered lead-generation workflows that identify, qualify, nurture, and route B2B prospects.
- Analyze social media, email, website, and lead-generation data to identify trends and actionable insights.
- Continuously test new AI tools and recommend technologies that can improve marketing productivity and results.
- Collaborate with U.S.-based creative, marketing, sales, and technology teams.
- Help establish best practices and processes for responsible and effective use of AI throughout the marketing department.
Requirements:
- 2+ years of experience in digital marketing, social media, email marketing, marketing automation, or a related field.
- Strong hands-on knowledge of generative AI tools and AI-assisted marketing.
- Understanding of AI agents, agentic workflows, automation, and AI-powered marketing platforms.
- Experience creating and optimizing email marketing campaigns.
- Strong understanding of social media marketing and analytics.
- Experience with marketing analytics and interpreting performance data.
- Ability to use AI to improve productivity, creativity, engagement, and lead generation.
- Strong communication, writing and editing skills in English.
- Excellent communication and organizational skills.
- Creative mindset with strong attention to detail.
- Ability to learn new AI platforms quickly and experiment with emerging technologies.
- Ability to work independently while collaborating effectively with an international team.
- B2B marketing experience.
- Experience with AI lead-generation tools.
- Familiarity with Mailchimp, Klaviyo, Zoho, Constant Contact, or similar platforms.
- Experience with social media analytics, Zoho CRM, APIs, workflow automation, SEO/SEM, and AI-generated content.
Preferred / Bonus Qualifications
We Offer:
- Competitive salary
- Bonuses
- A great and positive workplace
- Parking Subsidy
- Life and Medical Insurance
- Benefits and Discounts
- Growth opportunities
- Benefits by law (Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)
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