Director of Marketing Operations
At a glance
Leadership Marketing Operations role at Ibqmjb. Rochester · full-time.
Pay not stated Marketing Operations salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run monthly and seasonal campaigns across paid media, CRM, web, in-store, and other channels
- You'll turn marketing strategy into plans with owners, deliverables, timelines, and coordinated channel execution
- You'll connect marketing, merchandising, operations, finance, IT, leadership, and outside agencies to keep campaigns aligned
- You'll build workflows, lead status reviews, track delivery, and improve marketing execution processes
- You'll review campaign results with marketing leadership and analytics, then apply lessons to future plans
What you bring
- You bring at least ten years in marketing operations, program management, or integrated marketing
- You have led complex, multi-channel initiatives involving internal teams and external partners
- You understand how marketing disciplines connect and can manage stakeholders across varied business teams
- You communicate and present clearly, solve issues, prioritize competing work, and stay focused on business goals
Who this fits
This role suits an experienced marketing operator who can create structure, exercise judgment, and keep multiple initiatives moving in a lean, evolving environment. You may lead through influence across a matrixed organization, with people leadership experience preferred. The position is full-time and located in Rochester, United States.
From the employer
Essential Functions:
Marketing Planning & Campaign Management
Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.)
Support execution of marketing strategy into clear, actionable plans with defined deliverables, timelines, and ownership
Ensure alignment across marketing, merchandising, operations, finance and external partners
Drive consistency and discipline in campaign execution while enabling flexibility where needed
Cross-Functional Coordination & Integration
Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively
Facilitate communication and coordination between internal teams and external agencies
Identify and resolve gaps, dependencies, and risks that could impact delivery or performance
Ensure that messaging, offers, and execution are aligned across channels and touchpoints
Project Management & Operational Excellence
Establish and manage workflows, timelines, and processes to improve marketing execution and efficiency
Lead regular status meetings, track progress, and hold teams accountable to deadlines and deliverables
Continuously improve marketing operations processes and ways of working
Balance multiple priorities and initiatives in a fast-paced environment
Performance Tracking & Optimization
Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood
Support post-campaign reviews to identify learnings and opportunities for improvement
Ensure insights are captured and applied to future planning and execution
Flexible Marketing Support
Step in to support or lead specific marketing initiatives as needed based on team priorities and capacity
Contribute to tactical planning or channel execution when required
Bring a practical, solutions-oriented mindset to solving business and marketing challenges
Knowledge & Skills:
Strong project management skills with the ability to organize, prioritize, and drive execution across multiple initiatives. Project management certifications such as PMP, CAPM, CSM, or PMI-ACP are a plus but not required.
Deep understanding of marketing disciplines and how they work together
Strong cross-functional collaboration and stakeholder management skills
Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership teams
Ability to identify issues, solve problems, and keep work moving forward
Detail-oriented while maintaining a focus on broader business objectives
Strong written and verbal communication skills and presentation skills
Proactive, adaptable, and comfortable operating in a lean, evolving environment
An experienced marketing operator who brings judgment, perspective, and accountability
Education and Experience:
10+ years of experience in marketing operations, marketing program management, or integrated marketing roles
Demonstrated experience leading complex, multi‑channel marketing initiatives across internal teams and external partners
Prior experience in retail, automotive services, or multi‑location businesses preferred but not required
Experience in people leadership or leading through influence in a matrixed organization preferred
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