Fullstack Digital Marketing Manager
At a glance
Mid-level Digital Marketing role at IBMC. West Jakarta · full-time.
Pay not stated Digital Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead specialists covering ads, CRM and SEO, setting direction across the growth team
- Build campaigns that connect Meta and Google advertising with email journeys and SEO content
- Guide paid campaign setup, budget optimization and tracking to improve returns and control acquisition costs
- Shape customer automation and audience segments, then turn cross-channel results into useful stakeholder reporting
- Plan platform spending and brief design and video teams on performance-focused creative
What you bring
- At least five years in digital marketing, including two years leading or managing others
- Hands-on experience with Meta and Google advertising, CRM platforms such as Klaviyo or Mailchimp, and SEO
- Working mastery of GA4, Meta Ads Manager, SEMrush or Ahrefs, and CRM automation tools
- Professional English for written and spoken work with international teams and clients
Who this fits
This is a manager role leading ads, CRM and SEO specialists while staying involved in campaign execution. The role is based in Jakarta or Bali with a hybrid setup. Prior agency work is sought, with financial services, fintech or proprietary trading exposure preferred.
From the employer
IBMC is a Business Management Consulting firm that connects global companies with top-tier talent. We are currently assisting our sister company a high-growth international marketing agency specializing in the financial services, fintech, and proprietary trading sectors in hiring a strategic Fullstack Digital Marketing Manager. Our agency serves 100% international clients, delivering performance-driven growth on a global scale.
We are looking for a powerhouse Fullstack Digital Marketing Manager to lead our Growth Marketing team. In this pivotal role, you will oversee specialists across Performance Ads, CRM, and SEO, driving integrated full-funnel strategies. You are not just a manager but a growth architect who understands how to bridge the gap between paid media, organic search, and lifecycle retention to maximize ROI and lower CAC.
Key Responsibilities
- Team Leadership: Mentor and manage a high-performing team of specialists (Ads, CRM, SEO), fostering a collaborative and results-oriented environment.
- Full-Funnel Strategy: Develop and execute integrated digital marketing strategies across Meta, Google Ads, Email/CRM journeys, and SEO content frameworks.
- Performance Oversight: Direct the Performance Ads team in campaign architecture, high-budget optimization, and rigorous tracking to ensure maximum ROI and efficient CAC.
- Lifecycle Marketing: Guide the CRM specialist in building sophisticated customer journeys, automation workflows, and advanced segmentation.
- Data-Driven Reporting: Own the digital marketing reporting process, translating complex multi-channel data into actionable growth insights for stakeholders.
- Budget & Media Planning: Manage significant digital marketing budgets across all platforms, ensuring optimal allocation and performance.
- Creative Collaboration: Lead the development of high-impact creative briefs, partnering with design and video teams to produce performance-first assets.
- Cross-Functional Alignment: Collaborate with Web Development, Sales, Media, and PR teams to ensure a unified and cohesive brand presence.
Requirements
- Experience: Minimum 5 years in digital marketing, with at least 2 years in a leadership or managerial role.
- Core Expertise: Proven track record in hands-on execution and management of Performance Ads (Meta/Google), CRM (Klaviyo/Mailchimp), and SEO.
- Industry Background: Previous experience in a fast-paced agency environment, ideally with exposure to Fintech, Proprietary Trading, or Financial Services.
- Technical Proficiency: Mastery of Google Analytics (GA4), Meta Ads Manager, SEMrush/Ahrefs, and CRM automation tools.
- Analytical Mindset: Strong ability to manage budgets, analyze market trends, and deliver measurable growth targets.
- Language: Professional-level English (written and verbal) for international team and client collaboration.
- Location: Willing to work in a Hybrid setup in Jakarta or Bali.
Benefits
- Competitive Salary: Premium package aligned with senior management experience.
- Global Exposure: Direct impact on high-scale international brands in the financial sector.
- Professional Growth: Opportunity for rapid career advancement within a dynamic agency group.
- Business Travel: Opportunities for international networking and market visits.
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