Digital Communications Specialist

Job Summary:

The UCSF Department of Obstetrics, Gynecology & Reproductive Sciences (Ob/Gyn & RS) is seeking a Digital Communications Specialist to advance the department’s internal and external communications through compelling digital content creation and strategic storytelling. Under the guidance of the Department’s Communications Director, the Digital Communications Specialist will partner in the management of a comprehensive communications program for the Department of Obstetrics, Gynecology & Reproductive Sciences (Ob/Gyn & RS). This position requires social media savvy, multimedia experience, and exceptional writing and editing skills. This role develops and manages internal communications that highlight the work of our department members, strengthen collaboration, and foster community.

The Digital Communications Specialist serves as a key steward of the Department's public presence, creating engaging content that connects with diverse audiences, highlights the department's clinical, research, educational, and advocacy missions, and builds relationships with partners and stakeholders.

Primary Responsibilities include but not limited to:

• Managing & developing content for department social media channels
• Curating and building weekly department newsletter
• Producing short videos for web & social media
• Updating the department’s public website & intranet
• Crafting written communications

Additional responsibilities include but not limited to:

• Representing the department at standing communications meetings
• Media/press relations
• Support for annual State of the Department event
• Development of yearly department report
• Subject-matter expertise consultation within department
  

This communications role is situated within the department’s Operations team, which includes human resources, project management, and facility management team members. The ideal candidate is both a strategic communicator and a hands-on content creator. They contribute to discussions about departmental communications priorities while independently managing the day-to-day execution of digital communications initiatives across multiple platforms. This includes planning and producing multimedia content, maintaining a dynamic web and social media presence, and ensuring consistent messaging aligned with the Department's goals.

The successful candidate will have demonstrated experience with social media, video production, photography, multimedia storytelling, and the ability to analyze platform performance to inform communications strategies.

Department Summary:

The Department of Obstetrics, Gynecology and Reproductive Sciences (Ob/Gyn & RS) is a major academic The Department of Obstetrics, Gynecology and Reproductive Sciences (Ob, Gyn & RS) is a major academic Department in the School of Medicine, engaged in clinical, research and training activities at the Parnassus, Mount Zion, and Zuckerberg San Francisco General Hospital campuses, the new Betty Irene Moore Women’s Hospital at Mission Bay, as well as satellite locations throughout the Bay Area, with an annual operating budget of $149 million. The Department has 100 full-time faculty, 117 other academic appointees, 13 post-doctoral fellows, 20 clinical fellows, 32 residents, 138 voluntary clinical faculty and 270 staff.

The mission of the Department of Obstetrics, Gynecology & Reproductive Sciences is to improve the lives and health of all women through excellence, innovation and leadership in patient care, scientific discovery, education, advocacy, and diversity, equity and inclusion. We are committed to providing quality health care services; educating health care providers and investigators; and conducting research to advance knowledge in our field.

Reasonable accommodation(s) to qualified individuals with disabilities are available as part of the application and interview processes. If you would like to request accommodations, please contact the recruiter or hiring manager. If workplace accommodations are needed after a job offer is made, please contact the supervisor and/or Disability Management Services (DMS) at (415) 476-2621 to initiate the interactive process.

%

of time

Essential Function (Yes/No)

Key Responsibilities

(To be completed by Supervisor)

20

YES

STRATEGIC COMMUNICATIONS PROGRAM AND PROJECT MANAGEMENT:

• In partnership with the Department Communications Director, sets strategic communications priorities, identifies key audiences, selects appropriate media and technologies, and establishes messaging best practices.
• Manages comprehensive communications programs, including written, visual, digital, and electronic communications, in alignment with UCSF digital and editorial policies.
• Maintains current, relevant information; engages audiences; and oversees data and content management.
• Serves as a co-lead for the Departmental Communications Advisory
• Advises departmental administration on communications strategy, policy interpretation, messaging, and problem resolution.
• Serves as a liaison to program teams and consultants, managing project-level communications.
• Ensures high-quality communications products are delivered within budget and timeline constraints.
• Identifies communications needs and develops content and processes to support organizational improvements.
• Designs and implements information campaigns, including content creation plans, while leveraging emerging communications technologies.

20

YES

INTERNAL COMMUNICATIONS (ONGOING)

• Curates and builds weekly department newsletter

• Updates the department’s public intranet

• Crafts written communications

• Attends regular meetings with department leadership

20

YES

EXTERNAL COMMUNICATIONS (ONGOING)

• Manages & develops content for department social media channels

• Produces short videos for web & social media

• Updates the department’s public website

• Crafts written communications

20

YES

ANNUAL / AD HOC COMMUNICATIONS PROJECTS

• Supports the annual State of the Department event

• Develops a yearly department report

• Supports ad hoc departmental events

20

UCSF & UC COMMUNICATIONS PARTNERSHIP

• Represents the department at standing communications meetings: video, social, marketing, internal communications, and development

• Partners with Media/press relations with UCSF Office of Communications

• Adheres to UCSF Branding guidelines as well as aligns with UCSF’s brand strategy and comply with UCSF’s brand identity standards as posted at identity.ucsf.edu.

100%

Required:

• Bachelor's degree in communications, marketing, or related areas and/or equivalent experience/training.

• 3+ years of communications, marketing, or related area and/or equivalent experience/training.

• Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
• Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications.
• Solid written, verbal, interpersonal communications, active listening and political acumen skills.
• Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences.
  

Preferred:

• Expertise in Drupal website management.
• Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences.
• Experience in Women’s Health, Academic Medical Institution, Health care industry or similar environment