Senior Demand Generation Media Manager
At a glance
Senior Demand Generation role at Iawmqy. Madrid · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build regional media activation plans with the Regional DDG Lead, using global strategy and business goals
- Turn strategic guidance into campaign briefs and actionable plans for execution teams
- Direct paid digital and partner-channel campaigns, covering planning, buying, pacing, and optimization
- Manage publishers, vendors, and media partners while securing funding and added-value opportunities
- Combine regional results into leadership insights and coach Media Managers on consistent planning and reporting
What you bring
- At least seven years in paid media, B2B digital demand generation, or digital performance marketing
- Working knowledge of SFDC, Power BI, or Allocadia for CRM and business intelligence work
- Experience handling vendor-funded media and publisher governance
- A record of leading, coaching, and collaborating across functions, with strong partner communication and presentation skills
Who this fits
You’ll suit a senior demand generation media role that combines hands-on campaign oversight, publisher management, performance analysis, and team coaching. The position is onsite in Madrid, Spain.
From the employer
Senior Demand Generation Media Manager
Join us as a Senior Media Manager on our Digital Demand Generation team to do the best work of your career and make a profound social impact.
What you’ll achieve
As a Senior Media Manager, you will serve as the executional lead for regional digital demand-generation, translating strategy into high-impact media plans and driving end-to-end campaign performance. You will own publisher relationships and campaign outcomes, ensuring strong delivery against goals while aligning regional execution with global frameworks. Working cross-functionally, you will optimize demand generation through data-driven decision-making, mentor team members, and continuously improve results against key KPIs.
You will:
Strategic Planning & Alignment: Partner with the Regional DDG Lead to develop regional media activation plans aligned with global strategy and business goals. Translate strategic frameworks into actionable media plans and campaign briefs for execution teams. Identify opportunities to improve media mix, targeting, and publisher relationships.
Campaign Management & Optimization: Oversee campaign planning, buying, and performance management across paid digital and partner channels. Guide Media Managers on best practices for campaign setup, pacing, and optimization. Analyze performance data to identify insights and recommend optimization strategies to improve signal quality and efficiency.
Partnerships & Vendor Relations: Manage relationships with key publishers, vendors, and media partners to finalize funding and added-value opportunities. Collaborate with orchestrators and external partners to ensure seamless campaign execution and funding utilization.
Reporting & Insights: Consolidate regional performance data and provide strategic insights to leadership. Partner with analytics and orchestration teams to ensure consistent tracking, reporting, and benchmarking.
Team Enablement: Mentor and support Media Managers, fostering a culture of collaboration, learning, and operational excellence. Share best practices and ensure standardization in planning and reporting processes.
Requirements:
7+ years of experience in paid media, B2B digital demand generation, or digital performance marketing.
Knowledge of CRM/BI systems (SFDC, Power BI, Allocadia).
Experience working with vendor-funded media and publisher governance.
Excellent partner-facing communication and presentation skills.
Proven track record of team leadership, coaching, and cross-functional collaboration.
Not this one either?
Claude or ChatGPT reads the other 90,175 for you.
Get better matches →
