Marketing Manager
Iadugs Open · verified Oct 12, 2026 At a glance
Manager-level General Marketing role at Iadugs. Sofiya · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build local marketing plans around company goals and regional priorities, then put those plans into action
- Coordinate product releases, covering pricing, promotions, sales materials and training for sales teams
- Use customer needs, competitor moves and market data to spot opportunities and guide product positioning and pricing
- Run campaigns, customer activities, trade fairs and events that support sales growth
- Track budgets and results, then adjust plans and maintain catalogs, brochures, digital content and product documents
What you bring
- A relevant degree in marketing, business, economics or another listed field
- At least four years in marketing, product management, sales support or a similar commercial role
- Hands-on experience with product launches, pricing decisions and marketing campaigns
- Advanced ability with Excel and other Microsoft Office applications, plus written and spoken English proficiency
Who this fits
This manager role suits someone comfortable combining product work, local campaigns, commercial analysis and sales support. You’ll coordinate across sales, regional marketing, agencies and internal stakeholders, and manage several projects at once. The position is hybrid in Sofia, Bulgaria.
From the employer
The Marketing Manager is responsible for developing and executing local marketing strategies aligned with Legrand's business objectives and regional priorities. The role combines strategic planning, market analysis, product management, marketing communications, and commercial support to maximize sales performance and brand awareness.
The position works cross-functionally with sales teams, regional marketing colleagues, external agencies, and business partners to ensure successful product launches, competitive market positioning, customer engagement, and achievement of growth targets.
- Develop and implement local marketing plans and initiatives aligned with company objectives.
- Coordinate new product launches, including pricing, promotional activities, sales enablement materials, and training support.
- Monitor market trends, customer needs, and competitor activities to identify business opportunities and support strategic decisions.
- Manage product portfolio positioning and pricing strategies based on market analysis and commercial objectives.
- Support sales growth through marketing campaigns, customer engagement activities, trade fairs, events, and promotional programs.
- Collaborate with regional marketing teams and external agencies to create and localize marketing materials and communication campaigns.
- Prepare and monitor marketing budgets, analyze performance results, and recommend corrective actions when necessary.
- Maintain and develop marketing tools including catalogs, brochures, digital content, presentations, and product documentation.
- Analyze sales performance, market data, and key business indicators to identify improvement opportunities.
- Foster strong collaboration with sales, technical, communication, and other internal stakeholders to achieve business targets.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Minimum 4 years of experience in marketing, product management, sales support, or a similar commercial role.
- Strong analytical skills with the ability to interpret market and sales data and translate insights into actions.
- Experience in product launches, pricing management, and marketing campaign execution.
- Advanced knowledge of Microsoft Excel and other Microsoft Office applications.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work effectively in an international and matrix organization.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Proficiency in English, both written and spoken.
- Experience within B2B, technical, industrial, or electrical industry environments is considered an advantage.
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