Senior Advisor, Integrated Marketing and Cross-Functional Campaigns

Job Description

Build the future with us

Are you passionate about marketing and eager to contribute to initiatives that have a tangible impact on the organization’s visibility and growth? As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you will play a key role in transforming marketing priorities into cross-functional campaign strategies and amplification initiatives.

You will provide leadership in campaign development by mobilizing business lines, expert teams, and agencies. Your expertise will help ensure strategic alignment, brand consistency, and the performance of marketing initiatives.

What you’ll accomplish with us

As a Senior Advisor, Integrated Marketing and Cross-Functional Campaigns, you’ll be at the core of our mission. Here are the main responsibilities:

• Translate the directions and priorities of the integrated marketing plan into cross-functional campaign strategies, awareness initiatives, and amplification recommendations aligned with business objectives.
• Define campaign objectives, priority audiences, key messages, distribution strategies, and performance indicators in collaboration with business lines and experts.
• Translate campaign directions into clear strategic, creative, media, and content briefs, and guide internal teams, agencies, and external partners in their execution.
• Guide campaign implementation in collaboration with the team and exercise influential leadership with multidisciplinary teams and agencies.
• Act as a trusted advisor to business lines to identify amplification opportunities, ensure the integration of corporate initiatives, and maintain alignment with business priorities and brand strategy.
• Ensure that strategies, messages, creative assets, and various touchpoints respect the brand’s positioning, standards, and expression.
• Define measurement objectives, performance indicators, and targets, interpret results, and formulate optimization and marketing investment recommendations.
• Monitor emerging trends, practices, technologies, and channels, and identify opportunities to responsibly integrate artificial intelligence and automation into campaign development, personalization, amplification, and optimization.

What could accelerate your success in this role

We’re looking for someone who:

• Holds a bachelor’s degree in marketing, communications, business administration, or a related field.
• Has a minimum of 8 to 10 years of experience in integrated marketing or campaign development.
• Has demonstrated experience defining complex campaign strategies and developing recommendations with organization-wide impact.
• Stands out for their experience in media strategy, marketing investment recommendations, and the strategic management of agencies and external partners.
• Is recognized for their influential leadership and ability to mobilize partners and guide decision-making in a matrix environment.
• Has a strong understanding of digital marketing, media, content, customer experience, data, and performance indicators, as well as a good understanding of the opportunities and considerations associated with the responsible use of artificial intelligence in marketing.
• Demonstrates strong strategic thinking, judgment, analytical skills, autonomy, and a results-oriented mindset, as well as excellent communication, synthesis, and presentation skills with managers and executives.
• Demonstrates an advanced level of English and French proficiency, as the role involves communicating verbally and in writing and participating in meetings with unilingual English-speaking and French-speaking partners and stakeholders across Canada on a regular basis.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans
• Competitive retirement savings plan
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Telemedicine services
• Employee and Family Assistance Program (EFAP)
• Ergonomic furniture program
• Performance bonus
• Discounts on iA products
• And much more!

Apply now and get ahead of your career, where your talent really belongs!

Still unsure about applying?

At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you!

Location(s)

Other Possible Location(s)

Company

iA Financial Group

Posting End Date

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

* iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

Technology and Artificial Intelligence in Recruitment

To optimize and support our recruitment process, iA Financial Group may use certain technological tools, including artificial intelligence. These tools support the work of our recruiters but do not replace their judgment. All hiring decisions continue to be made by authorized individuals within the organization. For more information, please refer to our Privacy Notice.