Social Media Channels & Content Expert (m / w / d)

Hyundai Motor Europe hyundai-europe.com Open · verified Sep 16, 2026

Offenbach Mid-level Social Media

Mid-level Social Media role at Hyundai Motor Europe. Offenbach.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set pan-European digital and social channel plans, including governance and infrastructure
You'll lead campaigns and content across each vehicle lifecycle stage, from launch through phase-out
You'll coordinate production, localization, and rollout with markets, internal teams, and agency partners
You'll track, report, and improve results across digital channels using analytics, monitoring, and KPIs
You'll expand formats and channels, oversee content systems and tagging, and strengthen community engagement

What you bring

A university degree in marketing or a related discipline
At least five years of professional experience, including three years in ATL, campaign management, or digital marketing
Strong command of digital campaign strategy, social platforms, content formats, trends, and audience engagement
Experience with performance analysis, reporting, KPI tracking, production workflows, asset management, and localization
Project, stakeholder, and agency management skills, supported by analytical, creative, communication, and presentation ability

Who this fits

You’ll suit a structured, proactive, results-focused marketer who combines analysis with creativity and storytelling. The role is based in Offenbach, Germany and covers pan-European work with markets and agencies. English fluency is required, while additional European languages are a plus. Flexible hours and hybrid working are part of the role.

From the employer

Purpose of the Job

Play a key role in defining the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role ensures that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and in webinars, deliver presentations, and create marketing collateral. Support bringing the product to market, driving adoption and equipping the sales team with the knowledge and tools to be successful.

Role Summary:

Drive Hyundai’s digital and social media presence across Europe. As Social Media Channels & Content Expert (m/w/d), you shape and execute pan-European digital content and channel strategies with a strong digital-first mindset. You combine strategic thinking, content expertise, and performance-driven optimization to strengthen brand communication, improve audience engagement, and continuously evolve Hyundai’s social media ecosystem.

We want you to:

Define and implement pan-European digital content and channel strategies with a focus on social media, governance, and infrastructure
Develop and steer digital-first campaigns and social media content across the full vehicle lifecycle, from launch to phase-out
Coordinate and manage pan-European content production, localization, and deployment across markets
Collaborate with internal stakeholders and agency partners to deliver compelling and consistent social media content and campaigns
Drive campaign planning, execution, optimization, and performance reporting across all key social and digital channels
Continuously improve campaign performance using analytics and monitoring tools
Explore and scale new content channels, formats, and digital trends, including platforms such as TikTok
Oversee and optimize content management systems, tagging structures, and distribution processes across Europe
Define and monitor digital maturity KPIs across markets, including social performance, content adaptation, CI compliance, and community management
Develop and distribute social media and influencer guidelines to ensure brand consistency across local markets
Support and guide markets and agency partners on all aspects of digital communication, content development, and activation
Drive community management excellence and support the growth and engagement of Hyundai’s digital communities

About you:

University degree in Marketing or a related field
Minimum 5 years of professional experience, including at least 3 years in ATL, Campaign Management, or Digital Marketing roles
Strong experience in digital-first campaign strategy and social media ecosystem management
Deep understanding of social media platforms, content formats, digital trends, and customer engagement strategies
Experience in campaign performance analysis, reporting, and KPI tracking
Strong understanding of content production workflows, asset management, and multi-market localization processes
Excellent project management, stakeholder management, and agency steering skills
Strong analytical mindset combined with creativity and storytelling capabilities
Structured, proactive, and results-oriented working style with strong ownership mentality
Excellent communication and presentation skills
Fluent in English; additional European languages are a plus

Rewards and Benefits

A competitive salary and benefits package
Flexible working hours and a hybrid working policy
Continued learning and professional development
Car sharing and lease mobility program
Complimentary daily lunch at our canteen and subsidized breakfast options
Complimentary fitness facility and the opportunity to join various sporting clubs
Highly international working environment