Genesis Marketing & PR Leader
Milano Mid-level General Marketing
At a glance
Mid-level General Marketing role at Hyundai Motor Europe. Milano · no salary stated · we estimate €50,000–€72,625.
Estimated pay
Hyundai Motor Europe has not published a salary for this role. The figure below is our estimate, not theirs.
€50,000 – €72,625
What the middle half of mid-level general marketing roles in Milano paid, among postings that did state a salary.
Worked out from 5 postings that stated pay, median €50,000. Last updated Oct 14, 2026.
RoleGeneral Marketing
SeniorityMid-level
LocationMilano
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Help shape and put into action the Italian launch plan for Genesis, keeping its identity and messaging consistent across channels
- Coordinate with internal teams, agencies and international colleagues on campaigns, events and promotional work
- Run joined-up campaigns across digital, social media, events, print and PR to build awareness and engage customers
- Build media and industry relationships, create press and web materials, and handle enquiries, interviews and launch events
- Track campaign results, media coverage, brand reputation and market trends, then share findings with management
What you bring
- A bachelor's or master's degree in marketing, communications, business or a related area
- At least five years in marketing, public relations or brand communications, ideally in automotive, mobility or lifestyle
- Hands-on experience launching brands or products, plus a strong grasp of automotive and mobility trends
- Excellent written and spoken Italian and English
Who this fits
This role suits a hands-on marketer who can balance planning with execution across brand, PR and campaigns. You’ll work on the Genesis launch in Italy, collaborating with international teams. The role offers hybrid work and flexible hours.
From the employer
Role Summary:
As Genesis Marketing & PR Leader, you will support the launch of Genesis in the Italian market by building brand awareness, managing communications and developing marketing campaigns that resonate with target audiences. You will carry out both strategic and operational marketing activities.
We want you to:
- Support the creation and execution of the go-to-market strategy for the new automotive brand
- Ensure consistency of brand identity, tone of voice and positioning across all touchpoints
- Collaborate with internal stakeholders and agencies to develop launch campaigns, events and promotional activities
- Collaborate with Corporate functions and international teams to ensure alignment of communication strategies
- Plan and execute integrated marketing campaigns (digital, social media, events, print and PR) to drive brand awareness and customer engagement
- Build and maintain strong relationships with automotive media, lifestyle press and relevant industry stakeholders
- Develop and distribute press releases, media kits, product information, website content, newsletters and social media posts, ensuring consistency with the brand positioning and tone of voice
- Manage media enquiries, interviews and spokesperson opportunities, and support the organization of press events, product launches and media test-drive experiences
- Monitor and report on campaign performance, media coverage, brand reputation, industry sentiment, and market and competitor trends, providing insights to management
About you:
- Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field
- At least 5 years of experience in marketing, PR or brand communications, preferably within the automotive, mobility or lifestyle sector
- Proven experience in brand/product launches
- Deep understanding of automotive and mobility trends
- Strong knowledge of digital marketing tools, social media platforms and CRM systems
- Content creation and strong storytelling skills
- Strong organizational and project management skills, with the ability to handle multiple priorities
- Creativity, flexibility, results orientation and a hands-on attitude
- Excellent written and spoken English and Italian
What we offer
- Opportunity to contribute to the launch of an innovative automotive brand in the Italian market
- Dynamic, international environment within the automotive industry
- Direct involvement in high-visibility projects and brand-building activities
- A rewarding package designed to recognise your contribution: a RAL starting from €50.000 based on experience, a performance bonus tied to both your results and the company's success, and a wide range of benefits.
- Flexible working hours and hybrid work policy
- Car lease mobility program
- Daily meal vouchers (ticket restaurant)
- Health insurance coverage
- Corporate wellness program
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