Marketing Lead (Web3 Accelerator)

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Dubai Senior General Marketing

Senior General Marketing role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the firm’s brand direction and strengthen its standing with Web3 founders
Advise portfolio companies on go-to-market plans, positioning, and launch delivery
Create research reports, investment theses, and thought leadership for senior partners
Steer digital channels toward a polished, forward-looking institutional voice
Manage agencies and freelancers supporting the firm and its portfolio projects

What you bring

At least seven years in marketing, including substantial experience in crypto VC or Web3 startups
A record of shaping brand strategy and delivering complex campaigns in high-stakes settings
Strong knowledge of crypto investing and marketing challenges for early-stage decentralized protocols
Exceptional communication and stakeholder skills, including advising C-suite founders
Independence and the ability to handle several urgent projects in a fast-moving setting

Who this fits

You’ll suit this role if you can operate as a senior marketing adviser to an investment firm and its portfolio founders. You’ll need to work autonomously, manage competing priorities, and communicate with C-suite stakeholders. Hong Kong appears in the listing’s location field, but no clearer location or other work constraints are provided.

From the employer

We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology. Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success. As our Marketing Lead, you will define our institutional brand and act as a high-level consultant for our portfolio companies, ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders.

Core Responsibilities

Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.
Provide strategic marketing advisory to portfolio companies, assisting them with go-to-market strategies, narrative positioning, and launch execution.
Lead the creation of high-impact content, including research reports, investment theses, and thought leadership pieces for senior partners.
Oversee the firm’s digital presence across all major channels, ensuring a professional and forward-thinking institutional voice.
Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.

Requirements

7+ years of experience in marketing, with a significant portion spent in the crypto VC or Web3 startup ecosystem.
Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.
Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.
Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.
Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.