KOL Growth Marketing Manager

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Manager Growth Marketing

Mid-level Growth Marketing role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll lead creator campaigns that support ecosystem growth and brand positioning
You’ll find, assess, negotiate with, and manage Web3 creators and opinion leaders
You’ll set partnership plans covering content timing, briefs, outputs, budgets, and tracking
You’ll connect KOL activity with launches and milestones alongside Brand, Social, Product, BD, and Events
You’ll measure reach, engagement, conversions, and ROI, then improve campaigns using the results

What you bring

You bring three to six years in influencer, growth, or ecosystem marketing, preferably in Web3 or blockchain
You have scaled creator campaigns that improved awareness and user adoption in measurable ways
You understand social channels, content types, and creator communities serving Web3 audiences
You can negotiate well, communicate clearly, and maintain partner relationships
You use campaign analytics to measure performance and guide optimization

Who this fits

You’ll suit a growth marketer who can build creator partnerships, work across product and business teams, and engage Web3 communities. A strong existing network of Web3 KOLs, experience across global regions, and English plus Mandarin or other regional language ability are valued. The listing places the role in Hong Kong but does not state the working arrangement.

From the employer

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

We are seeking a KOL Growth Marketing Manager to lead creator and influencer engagement, drive brand awareness, and scale user acquisition through strategic partnership and campaign execution. This role is crafted for a growth-oriented marketer who knows how to leverage Key Opinion Leaders (KOLs), influencers, and content partners to amplify the network’s visibility and community reach.

Responsibilities

Lead the strategy and execution of KOL/influencer marketing initiatives that align with broader ecosystem growth and brand positioning goals.
Source, vet, negotiate, and manage relationships with top-tier KOLs, content creators, and industry thought leaders in the blockchain/Web3 space to drive measurable campaign outcomes.
Build and own creator partnership frameworks, including content calendars, engagement briefs, deliverables, budgets, and performance tracking.
Collaborate with cross-functional teams (Brand, Social, Product, BD, and Events) to integrate KOL efforts with key product launches, ecosystem milestones, and marketing campaigns.
Define and report on key performance indicators for KOL programs — including reach, engagement, conversions, and ROI — and use data to optimize strategies and tactics.
Support community engagement through co-created content, AMAs, livestreams, and events that strengthen trust and advocacy among target audiences.
Maintain a dynamic and forward-looking radar on industry trends, platform dynamics (Telegram, X, YouTube, Discord, TikTok), and emerging creator ecosystems relevant to Web3 audiences.

Professional Profile

3–6 years of experience in KOL/influencer marketing, growth marketing, or ecosystem engagement — ideally within Web3, blockchain, or high-growth technology environments.
Demonstrated success running and scaling KOL campaigns with measurable impact on brand awareness and user adoption.
Deep understanding of social platforms, digital content formats, and creator ecosystems, especially in Web3 audiences.
Excellent negotiation, communication, and relationship management skills.
Data-driven mindset with competency in performance analytics, campaign measurement, and optimization.
Ability to work collaboratively across product, marketing, and business functions to align campaigns with strategic milestones.

Highly Valued Skills

Existing network of top Web3 KOLs, creators, or influencers.
Experience tailoring influencer and community programs for multiple global markets or regions.
Proficiency with analytics, tracking, and creator management tools (UTMs, engagement platforms, social analytics).
Fluency in English and Mandarin or additional regional languages.