Content Specialist (Web3 / Crypto Exchange)

Hyphen Connect Limited Open · verified Aug 21, 2026

Hong Kong Mid-level Content Creation

Mid-level Content Creation role at Hyphen Connect Limited. Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape brand narratives by planning, writing, and distributing content with a consistent voice
You'll build content programs for websites, social channels, community groups, and PR to increase exposure and retention
You'll follow crypto trends and market hot topics, turning them into stories, analysis, and technical explainers
You'll manage content and community activity across X, LinkedIn, Telegram, and Discord
You'll collaborate with design, marketing, PR, and product on multimedia, then improve results using metrics and feedback

What you bring

You have a bachelor's degree or higher in journalism, communications, marketing, or a related field
You bring at least three years in brand content or content marketing, preferably in cryptocurrency or fintech
You understand the blockchain ecosystem and how market conditions shift
You write and edit exceptionally well, making technical subjects accessible and compelling
You have managed social communities and can produce content professionally in both Mandarin and English

Who this fits

This suits a mid-level content specialist who can own content from strategy through distribution and community engagement. The role is remote and requires strong collaboration in a fast-moving environment. Professional or native Mandarin and English fluency is required for spoken and written bilingual work.

From the employer

We are seeking a creative and strategic Content Specialist to join our global marketing team. In this remote role, you will be the voice of our brand, crafting compelling narratives that resonate with the cryptocurrency community. You will be responsible for end-to-end content production—from high-level strategy and storytelling to social media engagement—ensuring our brand remains influential and consistent across all digital platforms.

Key Responsibilities

Brand Strategy & Storytelling: Lead the planning, drafting, and distribution of high-quality brand content to ensure a cohesive and engaging brand image.
Multi-Channel Execution: Develop and execute comprehensive content strategies across official websites, social media, community groups, and PR channels to drive brand exposure and user retention.
Market Insight: Monitor industry trends and market "hot topics" to produce timely brand stories, industry analyses, and deep-dive technical articles.
Social Media Management: Oversee content planning and community interaction for global platforms including X (Twitter), LinkedIn, Telegram, and Discord.
Cross-Functional Collaboration: Partner with Design, Marketing, PR, and Product teams to drive multimedia output, including short-form videos, infographics, and long-form articles.
Data-Driven Optimization: Analyze content performance metrics and user feedback to iterate on strategies and improve engagement ROI.
Event Support: Support major brand initiatives, including AMAs, strategic partnerships, and PR campaigns.

Requirements

Education: Bachelor’s degree or higher in Journalism, Communications, Marketing, or a related field.
Experience: 3+ years of experience in brand content or content marketing, ideally within the Cryptocurrency or Fintech sectors.
Industry Expertise: A deep understanding of the blockchain ecosystem and a keen sensitivity to market dynamics.
Content Excellence: Exceptional writing and editing skills with the ability to translate complex technical concepts into accessible, high-impact content.
Platform Proficiency: Proven track record of managing social media communities and implementing growth/interaction strategies.
Language Skills: Native or professional fluency in Mandarin and English (both written and spoken) is required to manage bilingual content production.
Soft Skills: Strong cross-departmental communication skills, a high degree of responsibility, and the ability to thrive in a fast-paced, remote environment.