CMO (L1 / RWA) - Global Remote / Mandarin Speaking

Hyphen Connect Limited Open · verified Aug 21, 2026

APAC C-Suite Marketing Leadership

Leadership Marketing Leadership role at Hyphen Connect Limited. APAC.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set ecosystem go-to-market plans that connect developers, validators, and users to protocol growth
Shape technical positioning for institutional and retail audiences
Move marketing toward community governance and decentralized advocacy
Measure marketing returns with on-chain and wallet data, including address activity and retention

What you bring

Bring at least seven years in high-growth technology, including three years leading blockchain marketing
Show you have grown a developer ecosystem through grants, hackathons, and incentive programs
Explain EVM and non-EVM models, cross-chain systems, and token economics to technical leaders
Lead across product, community, and business development at C-suite level

Who this fits

This suits a seasoned Web3 marketer ready to own ecosystem-wide go-to-market, protocol narrative, and measurable on-chain growth. You should be comfortable with community-led marketing and technical discussions with CTOs and lead architects. The title calls for Mandarin, and the role is described as global remote, with Hong Kong shown as the location.

From the employer

The Role

This is a senior leadership role for a seasoned Web3 marketer ready to move beyond brand-building and own the full go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine — with direct accountability for TVL, active addresses, and developer adoption.

Responsibilities

Design and execute GTM strategies that align developer, validator, and end-user incentives to drive TVL and on-chain activity
Own protocol positioning — establishing the project as the de facto standard in its niche by translating complex technical primitives into high-impact narratives for both institutional and retail audiences
Evolve the marketing function from audience-building to ecosystem governance, enabling contributors and community members to act as decentralized brand evangelists
Define and track marketing ROI through on-chain analytics and wallet-behavior data — moving beyond vanity metrics to measure active addresses, retention, and protocol stickiness

Requirements

7+ years in high-growth tech, with a minimum of 3 years leading marketing for a Layer 1, Layer 2, DeFi protocol, or major blockchain ecosystem
Demonstrated success scaling a developer ecosystem, including ownership of grant programs, hackathons, and incentive design
Strong technical fluency across EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics — comfortable holding strategic conversations with CTOs and Lead Architects
Proven ability to operate at the C-suite level with cross-functional ownership across product, community, and BD

Nice to Have

Background in RWA, modular rollup infrastructure, or ZK-based systems
Existing relationships within the institutional DeFi or Web3 VC community