Chief Marketing Officer (Mandarin Speaking / Open to relocate)
APAC C-Suite Marketing Leadership
Leadership Marketing Leadership role at Hyphen Connect Limited. APAC.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Set global brand positioning to build a trustworthy, professional market presence
- Build full-funnel acquisition through performance marketing, content, and community programs to grow AUM
- Create IB and KOL partner networks with incentives that support scalable regional growth
- Take automated trading and copy-trading products to market while monitoring CPA, LTV, and ROI
- Scale the cross-functional marketing and growth team and set KPIs for global commercialization
What you bring
- Hold a bachelor’s degree or higher in marketing, finance, media, or a related field
- Bring five to ten-plus years of progressive brand, user growth, and marketing strategy experience
- Have managed cross-functional teams of ten or more people
- Understand financial services or trading, including IB, KOL, and affiliate models
- Show data-led success improving marketing budgets, conversion funnels, and ROI
Who this fits
This role suits a Mandarin-speaking marketing executive with financial services or trading experience and a record of leading sizable cross-functional teams. You should be open to relocating; the listing does not specify a work location.
From the employer
My client is a financial services company and looking for a Chief Marketing Officer roles.
Job Description
- Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.
- Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.
- Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.
- Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.
- Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.
Requirements
- Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.
- 5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.
- Demonstrated leadership experience managing cross-functional teams of 10 or more people.
- Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.
- Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.
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