Chief Marketing Officer (Mandarin Speaking)
Hong Kong C-Suite Marketing Leadership
Leadership Marketing Leadership role at Hyphen Connect Limited. Hong Kong.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the worldwide brand direction and positioning to build a credible, professional presence
- Build and refine acquisition across performance marketing, content, and community channels to grow AUM
- Create regional partner programs and incentives for IBs and KOLs that support scalable growth
- Take automated trading and copy-trading products to market while tracking CPA, LTV, and ROI
- Lead a cross-functional marketing and growth team and set KPIs tied to commercialization goals
What you bring
- Hold a bachelor’s degree or higher in marketing, finance, media, or a related field
- Bring five to ten-plus years of progressive experience in brand building, user growth, and marketing strategy
- Have managed cross-functional teams with at least ten people
- Understand financial services or trading, including IB, KOL, and affiliate models
- Show success using data to improve marketing budgets, conversion funnels, and ROI
Who this fits
This role suits a Mandarin-speaking marketing leader with financial services or trading experience and a record of leading sizable cross-functional teams. You’ll work at C-suite level on global growth, commercialization, and team leadership. Hong Kong is listed as the location, though the listing provides no further location detail.
From the employer
My client is a financial services company and looking for a Chief Marketing Officer roles.
Job Description
- Define and execute the global brand strategy and positioning to establish a trustworthy and professional market presence.
- Build and optimize full-funnel growth models encompassing performance marketing, content strategy, and community-driven acquisition to drive AUM growth.
- Design global partner networks and incentive models for IBs and KOLs to create scalable, viral growth structures across multiple regions.
- Lead the go-to-market strategy for core products like automated trading and copy-trading systems while managing key performance metrics like CPA, LTV, and ROI.
- Lead and scale a multi-functional marketing and growth team, establishing KPIs that align with global commercialization goals.
Requirements
- Bachelor’s degree or above in Marketing, Finance, Media, or a related discipline.
- 5 to 10+ years of progressive experience in brand building, user growth, and marketing strategy.
- Demonstrated leadership experience managing cross-functional teams of 10 or more people.
- Deep understanding of the financial services or trading industry, specifically regarding IBs, KOLs, and affiliate models.
- Strong data-driven mindset with a proven track record of optimizing marketing budgets, conversion funnels, and ROI.
Not this one either?
Claude or ChatGPT reads the other 26,734 for you.
Get better matches →