Senior Associate, Retention Marketing

Become a part of our caring community
 

Become a part of our caring community and help us put health first

Humana and CenterWell are committed to building lasting relationships with our members and customers—and we’re looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you’ll help develop and execute campaigns that reinforce value, build trust, and reduce churn.

This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.

Key Responsibilities

• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.

• Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.

• Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.

• Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.

• Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.

• Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.

• Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.

• Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.

• Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.

• Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.

• Proven ability to manage multiple projects simultaneously with strong attention to detail.

• Hands-on experience with CRM platforms and marketing automation tools.

• Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

Preferred Qualifications

• Experience in healthcare, insurance, senior services, or other regulated industries.

• Familiarity with agile marketing methodologies and cross-functional team collaboration.

• Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Use your skills to make an impact
 

Additional Information

This position will require you to operate on Eastern Standard Time (EST) hours.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

 

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

 

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$94,900 - $130,500 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 08-23-2026

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.