Senior Global Influencer Marketing Manager
At a glance
Senior Influencer Marketing role at Huda Beauty. Dubai · full-time.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the worldwide creator roadmap across celebrity, mid-tier, micro-creators, makeup artists, and emerging talent
- Secure major creator partnerships and guide collaborations from initial concept through content release
- Manage the global influencer budget, campaign KPIs, platform reporting, and data-led strategy changes
- Lead direct and in-market influencer teams while building systems for consistent, rapid campaign delivery
- Run seeding, events, product-launch activations, tentpole moments, and makeup artist kit development
What you bring
- A bachelor’s or master’s degree in communications, PR, marketing, or a related discipline
- At least ten years managing celebrity or influencer relationships, preferably in beauty, fashion, or lifestyle
- A record of leading large global campaigns and immersive brand experiences successfully
- Strong knowledge of traditional and digital media plus an established media and influencer network
- Crisis communications, people leadership, stakeholder management, project delivery, and cross-functional collaboration skills
Who this fits
You’ll suit a senior leader who can set global creator direction, manage teams and budgets, and build high-level relationships. The role is onsite in Dubai and involves worldwide campaigns, in-market influencer functions, cross-functional work, and visible brand representation. Multilingual ability and international experience are advantages.
From the employer
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: As our Senior Global Influencer Marketing Manager, you'll own the vision and execution of our creator strategy worldwide, from top-tier talent to emerging micro-creators and makeup artists. You'll build the relationships, partnerships and campaigns that turn creators into brand moments, manage the global influencer budget, and lead a team spanning both direct reports and in-market influencer functions.
Essential Duties and Responsibilities:
Set the Global Influencer Strategy
- Develop and strategize a world-class global influencer roadmap for markets to bring to life
- Build scalable programs across talent tiers—from celebrity to mid tier influencers, makeup artists and drive brand impact
- Align influencer strategies with core marketing objectives, product launches, and brand campaigns
- Own the global influencer budget—optimize for both performance and brand equity
Build Strategic Partnerships
- Identify and lock in major creator collabs that ladder up to brand vision and revenue goals
- Oversee end-to-end creator collaborations—from ideation to execution and content rollout
- Partner cross-functionally with Brand, PR, Product Marketing, and Social teams to amplify launches
- Identify world class agencies to help support growth & collab partnerships
Drive Performance & Analytics
- Establish KPIs for creator campaigns and track performance across platforms and regions
- Use data to refine strategy and pitch new ideas with confidence
- Stay ahead of cultural trends and industry shifts to keep Huda at the forefront
Lead the Team & Scale the Function
- Manage and grow a high-performing team both direct and in-direct through in-market influencer functions
- Mentor talent and foster a culture of excellence and innovation
- Create operational systems that support rapid campaign deployment and global consistency
- Leading specific specialties of influencer marketing, makeup artists and kit development.
Own Major Moments
- Oversee execution of global seeding programs and influencer events
- Lead strategy and execution of creator activations at product launches, tentpole moments, and brand experiences
- Be a visible brand ambassador and relationship builder for the Huda Beauty name
Requirements
- Bachelor’s or Master’s degree in Communications, PR, Marketing, or related field.
- 10+ years of experience in celebrity or influencer management, preferably in the beauty, fashion, or lifestyle industry.
- Proven success leading large-scale global campaigns and immersive brand experiences.
- Deep knowledge of both classic and digital media landscapes.
- Established network of media and influencer contacts.
- Strong crisis communication, leadership, and stakeholder management skills.
- Excellent project management and cross-functional collaboration abilities.
- Multilingual and global experience is a plus.
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
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