Director, Public Relations and Influence

HSH hshgroup.com Open · verified Sep 18, 2026

Hong Kong SAR Director Public Relations

Leadership Public Relations role at HSH. Hong Kong SAR.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set worldwide PR and influence direction, connecting brand positioning with commercial priorities and market narratives
Build relationships with leading journalists and opinion leaders to win meaningful coverage in priority markets
Shape distinctive brand stories and align PR, social, and influencer activity with campaigns and commercial goals
Guide social and creator programs, including platform strategy, content quality, governance, and tone of voice
Lead property PR teams and agencies, then use KPIs and performance insights to improve impact and return

What you bring

Bring ten to fifteen years in communications, social media, or a related field, preferably with luxury or premium brands
Have strong worldwide relationships across media and influencer communities
Show experience leading multi-market strategies, teams, and complex stakeholder groups
Combine commercial judgment with strategic thinking, strong storytelling, and a clear feel for brands
Lead people effectively and communicate fluently in English; additional languages are a plus

Who this fits

This role suits a senior PR leader who can coordinate teams and agency partners across markets while aligning regional stakeholders. You will work from the Group’s Corporate Office in Hong Kong and need fluent English for a globally focused remit.

From the employer

We are seeking a Director, Public Relations and Influence to join the Group’s Corporate Office in Hong Kong. This role leads a globally consistent PR and influence strategy that enhances the brand’s desirability, visibility, and cultural relevance, aligned with commercial priorities. It drives impact by orchestrating a network of property-level PR leaders and external agency partners, ensuring cohesive and high-quality brand amplification across markets.

Work for a highly prestigious and renowned hospitality group
Global PR initiatives, driving international media visibility and brand impact
Exceptional benefits such as comprehensive family medical insurance (including dependents) and pension benefits

Key Accountabilities

Lead the global PR and influence strategy, translating brand positioning and business priorities into clear, consistent narratives across markets.
Drive brand visibility and share of voice through strategic media relations, cultivating strong relationships with top-tier journalists and opinion leaders to secure high-impact earned coverage across priority markets.
Lead brand storytelling by shaping compelling, differentiated brand narratives and ensure consistency of messaging, tone, and storytelling across all channels.
Oversee content and channel Integration across PR, social, and influencer channels, ensuring alignment with brand campaigns and commercial objectives.
Set global social media strategy across key platforms, driving audience growth and engagement through curated, high-quality content, while establishing clear governance, guidelines, and a consistent tone of voice across all properties.
Lead influencer and creator strategy to amplify brand equity and engagement.
Lead global PR network and agencies, provide functional leadership to property PR teams and manage a best-in-class agency ecosystem, ensuring alignment, consistency, and high performance globally.
Measure Performance & Optimise Impact by define KPIs, track performance, and generate insights to continuously improve PR, social, and influencer effectiveness and ROI.

General Requirements

Extensive PR expertise with 10–15 years’ experience in communications, social media, or related fields, ideally within luxury or premium brands
Strong global network across media and influencer ecosystems
Proven leadership in managing multi-market strategies, teams, and complex stakeholder environments
Strategic and commercially minded, with exceptional storytelling and brand instinct
Influential communicator able to align diverse stakeholders across regions and functions
Strong people leader who elevates team capability, consistency, and performance
Fluent in English, additional languages would be a plus

We are delighted to receive your CV for further consideration.