Head of Email Marketing at HRtechX
Leadership Email Marketing role at HRtechX. London.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run email programs, using database segments to uncover more CRM revenue
- Write and shape email creative with graphic design support to fill webinars and conferences
- Review campaign performance and refine your approach as you learn what works
- Turn responsive leads into active prospects, then work with content and sales to target them well
- Manage the marketing inbox to sell tickets and increase event registrations
What you bring
- Bring a bachelor’s or master’s degree with outstanding academic results
- Hold permission to work in the UK
- Use strong analytical and problem-solving skills
- Communicate exceptionally well in spoken and written English, with close attention to detail
- Show urgency, ownership, initiative and reliable follow-through
Who this fits
You’ll suit this role if you want hands-on ownership in a growing startup and enjoy working closely with CEOs, content and sales. The job is based at the company’s London headquarters near Victoria Station, with office work from Monday through Friday and no remote option. The start date is flexible, but you must have UK work permission.
From the employer
Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about marketing? If so, you might be our Head of Email Marketing.
About us
HRtechX is a world leading HRtech community, connecting industry executives, entrepreneurs and professionals. We are a start-up on a growth journey who help leaders evolve and create stronger businesses through people and technology. We aim to address the challenges and opportunities for HR and HR Tech.
We bring together the most influential executives, investors, and entrepreneurs to share their insights on how technology will shape the future of HR, as well as forge long lasting partnerships and client relationships.
HRtechX is part of United Media which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. As of today, we have organically launched 8 media companies and acquired one.
What we offer you
As part of the Marketing team, you have the unique opportunity to be part of building and scaling a company. By providing you with the ownership of our content marketing, we want to constantly push you out of your comfort zone. You’ll be working out of our HQ in London and to ensure a never-ending growth curve, we provide you with:
- An opportunity to get operational experience in a start-up where both your work and the results are highly tangible and matter to the business
- A chance to work closely with the CEOs on our marketing execution
- Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally
- A competitive salary.
- Invaluable transferable skills - boost your interpersonal, research, organisation, outreach and project management skills through experience and training.
Your Responsibilities
Your responsibilities will vary; however, some of them will be to:
- Manage email marketing campaigns, segmenting our databases, and maximising revenue opportunities from our CRM and customer database
- Copywrite and design (with help from our Graphic Designer) emails and email campaigns to drive focus towards our events (i.e. webinars and conferences)
- Continuously learn and improve future campaigns and strategies
- Acquire and activate reactive leads
- Coordinate with the Content and Sales team to ensure we reach the right target group
- Sell tickets and drive registrants by managing our marketing inbox
What we expect from you
You possess an unparalleled work ethic with a high sense of urgency. You have a relentless drive and desire to be the very best at what you do. You take ownership of everything you do, are proactive and follow through on commitments. Moreover, you’re humble and you share our passion for building and executing new businesses. Furthermore, we expect that you:
- Have acquired a bachelor’s or master's degree with outstanding results
- Have a UK work permit
- Possess exceptional analytical and problem-solving skills
- Are an excellent communicator in English, writing and verbally with exceptional attention to detail.
Start date
Flexible
Monday - Friday we work from our office (next to Victoria Station) and do not offer remote work.
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