Director of Sales
At a glance
Leadership Sales Leadership role at Hri Hospitality. Casa Madrona Hotel and Spa · full-time · $115,000–$145,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead, coach, and oversee the Sales, Catering, and Conference Services teams
- Build sales plans and team targets, then drive budgeted revenue, RevPAR, and market penetration results
- Guide proposals, contracts, follow-up, site inspections, client entertainment, and key account relationships
- Work with Revenue Management on pricing, forecasts, business mix, budgets, and marketing plans
- Track productivity and financial results, share monthly sales reporting, and resolve guest or client concerns
What you bring
- A bachelor’s degree or equivalent experience in the hospitality industry
- At least three years as a Senior Sales Manager or Associate Director of Sales at a comparable property
- Strong communication, presentation, negotiation, relationship-building, organization, and prioritization skills
- Experience leading, training, and mentoring sales teams, with proficiency in hotel sales systems, Microsoft Office, and PMS platforms
Who this fits
You’ll suit this role if you have senior hotel sales leadership experience and can manage Sales, Catering, Marketing, and Conference Services responsibilities. The position reports to the General Manager, with a dotted line to the Corporate Director of Sales, and includes department supervision. The stated pay range is $115,000 to $145,000 per year.
From the employer
A California classic perched atop a Sausalito hillside, Casa Madrona Hotel & Spa offers a multi-layered waterfront escape. Blending Victorian heritage with modern, relaxed luxury, this Historic Hotel of America—listed on the National Register of Historic Places—provides an engaging environment for hospitality professionals dedicated to delivering exceptional coastal California experiences.
Amenities include: luxury spa, waterfront views, fine dining, meeting rooms, boutique services.
64 rooms | 8,656 sq. ft. meeting/event space
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Pay Range:
$115,000.00-$145,000.00──────────────────────────────────────────────────────────────────────
The Director of Sales is responsible for the leadership and management of the sales team to include overseeing and coordinating Sales, Catering, Marketing, and Conference Services Managers. The Director of Sales will implement, monitor and control sales and marketing strategies. The Director of Sales is also responsible for meeting assigned monthly sales goals.Job Title: Director of Sales
Departments: Sales and Marketing
Supervision Exercised: Sales and Marketing Department
Supervision Received: General Manager with dotted line to Corporate Director of Sales
MINIMUM REQUIREMENTS
Education
- Bachelor’s Degree or equivalent industry experience
Experience
- Minimum of 3 years’ experience as a Senior Sales Manager or Associate Director of Sales in a similar sized property
Skills & Knowledge
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to lead, train, and mentor a sales team.
- Proficiency in hotel sales systems, Microsoft Office, and PMS platforms.
- Knowledge of STR, TravelClick, forecasting, budgeting, and sales productivity reporting.
- Strong organizational skills and ability to manage multiple priorities.
- Understanding of group and catering pace, marketing plans, and financial expectations.
Job Duties
- Lead, train, and manage the Sales, Catering, and Conference Services teams.
- Achieve or exceed budgeted revenues, RevPAR, and market penetration goals.
- Develop and execute sales strategies, action plans, and team goals.
- Oversee professional and timely proposals, contracts, and follow-up.
- Support hiring, onboarding, and performance management within the department.
- Conduct sales calls, client entertainment, and site inspections; maintain strong account relationships.
- Review and ensure accuracy of sales and group contracts.
- Collaborate with Revenue Management on pricing, forecasting, and business mix strategies.
- Assist with annual budget, marketing plans, and quarterly ownership presentations.
- Monitor team productivity, financial performance, and market conditions.
- Create and distribute monthly sales reports to senior leadership.
- Partner with Marketing on promotional strategies and brand visibility.
- Maintain accurate sales records and respond to all inquiries within 24 business hours.
- Address guest and client concerns and ensure corrective action.
- Perform other duties as assigned.
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