Digital Marketing Activation and Alliances Lead
Hp (Exteu Ac Careersite) Open · verified Oct 2, 2026 At a glance
Senior Digital Marketing role at Hp (Exteu Ac Careersite). Tlaquepaque · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run alliance ID tracking and route creative and UX work through the required approval steps
- Check funded campaign requests against MDF and alliance budgets, OpEx alignment, and compliance rules
- Coordinate with alliance, media, agency, content, and finance teams to clear campaign blockers
- Track timelines, document status, run QA checks, and supply pacing and reporting inputs
- Create repeatable activation workflows and improve them for the team
What you bring
- Typically, four to seven years of relevant experience, ideally in segment, channel, or partner marketing
- A four-year or graduate degree in marketing, business administration, or a related area, or equivalent experience
Who this fits
This role suits a detail-focused marketer who can juggle projects, coordinate across teams, and keep campaigns moving from setup to launch. You’ll handle moderately complex issues within established guidelines.
From the employer
Description -
Drive digital campaign delivery and operational excellence across commercial initiatives, with strong ownership of alliance-funded programs, alliance IDs, and approval workflows.
Job Description
The Digital Marketing Activation Specialist is responsible for executing digital campaign activation and supporting alliance-funded marketing programs across HP's commercial business. This role ensures campaigns are launched accurately, assets are delivered on time, approvals are completed, and operational requirements are met across internal and external stakeholders.
Working closely with Campaign Managers, Media teams, Alliance Marketing, Creative, UX, Finance, and agency partners, the specialist supports campaign setup, alliance compliance, launch readiness, and day-to-day execution activities. This role is ideal for a detail-oriented marketing specialist who enjoys managing multiple projects, coordinating stakeholders, and ensuring campaigns move smoothly from planning to launch.
Key Responsibilities
•Manage alliance IDs and approval workflows, including Creative and UX approval.•Validate funded campaign requirements, MDF/alliance budgets, OpEx alignment, and compliance.•Coordinate with internal alliances, media, agency/content teams, and finance to resolve blockers quickly.•Maintain campaign timelines, status documentation, QA checks, and pacing/reporting inputs.•Build and improve repeatable activation processes for the team.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
Success Measures
•Campaigns and budget submissions launched on time with no delays.•Alliance IDs, approvals, compliance, and financial governance completed accurately.•Efficient delivery of campaign logistics with minimal rework.•Repeatable process built and adopted by the team.
Knowledge & Skills
Alliance process knowledge
Organization and Systems literacy
High attention to details
Accountability
Communication
Multitasking
Ability to independently accomplish tasks
Adaptability to business challenges
Hard working
Result Orientation
Complexity
• Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (Mexico)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"
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