Senior Vice President, Marketing
At a glance
VP-level Marketing Leadership role at Howard Hanna Real Estate Services. Mayfield Heights · full-time · no salary stated · we estimate $154,600–$247,500 across the United States.
Howard Hanna Real Estate Services has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn company priorities into annual and quarterly marketing plans, then track progress and revise programs against results
- Keep brand messaging consistent across markets while adapting campaigns for local advertising, recruiting, events and agent marketing
- Guide improvements to websites, CRM, lead generation, automation and social channels, helping agents and field teams use the tools
- Use consumer, market and campaign data to shape targeting, budgets and reporting tied to engagement, leads and business outcomes
- Lead enterprise and field marketing teams, managing creative workflows, budgets, partners and local market execution
What you bring
- At least ten years in progressively senior marketing work, including substantial responsibility for leading others
- A bachelor’s degree in marketing, business, communications or a related field
- Experience leading cross-functional marketing teams and coordinating programs across multiple markets or business units
- A record of linking marketing work to growth, lead generation, customer engagement, sales-force enablement and measurable results
Who this fits
This is a senior leadership role for someone who can set direction, coach teams and stay involved in execution across enterprise and field marketing. You’ll work from the Cleveland Home Office in Mayfield Heights, with quarterly travel to other Howard Hanna markets.
From the employer
Senior Vice President of Marketing
Location: Cleveland, OH
Position Summary
Howard Hanna Real Estate Services is seeking a strategic, collaborative and results-oriented Senior Vice President of Marketing to lead the execution of the company’s enterprise marketing priorities and oversee a high-performing marketing organization.
Operating across multiple states, markets and business lines, Howard Hanna requires marketing that strengthens the brand, drives brokerage growth, supports agent recruiting and productivity, increases consumer engagement and promotes the value of its integrated real estate services. The SVP will translate business priorities into coordinated programs, measurable outcomes and consistent execution across the enterprise.
This leader will oversee and coordinate key marketing capabilities, including Communications, Brand, Enterprise Creative, Digital Marketing & Product, and Data Analysis & Insights, alongside field marketing resources that support local market activation. Working in close partnership with the CEO, Chief of Staff, brokerage operations, Market Presidents, technology leaders and essential services leadership, the SVP will ensure marketing functions as a responsive, accountable business partner.
Key Responsibilities
Marketing Strategy & Business Growth
Advance initiatives supporting listing acquisition, agent recruiting and retention, consumer engagement, market share and essential services adoption.
Define objectives, timelines, ownership and performance measures; report progress and adjust programs based on results.
Brand Strategy & StewardshipImplement and maintain a consistent Howard Hanna brand identity and messaging across markets, business lines and customer touchpoints.Lead brand activation through advertising, digital channels, signage, offices, recruiting, events and agent marketing, balancing enterprise standards with local relevance.
Communications, Content & Reputation
Partner with communications leadership on internal and external communications, public relations, executive messaging and reputation management. Ensure clear, timely communications supporting business priorities, acquisitions, market expansion and organizational change. Develop storytelling and content that strengthens relationships with consumers, agents, employees and communities.
Digital Marketing & Consumer EngagementWork with digital, technology and business leaders to improve websites, CRM, lead generation, marketing automation, social media and consumer engagement platforms.
Drive adoption and effectiveness of digital tools across field teams and agents.
Evaluate AI, first-party data and emerging technology opportunities based on business value, responsible use and consumer experience.
Data Analysis & Marketing PerformanceUse consumer, market and campaign data to inform targeting, segmentation, investment decisions and program improvements.Establish practical dashboards and reporting that connect marketing activity with engagement, adoption, leads and business outcomes.
Creative Services & Content ProductionLead enterprise creative planning, standards and production across design, advertising, content, video and photography.Establish efficient workflows, prioritization and scalable templates that enable high-quality enterprise work and effective local execution.
Field Marketing & Agent Enablement
Partner with Market Presidents, managers and agents to convert enterprise initiatives into market-specific action plans.Position field marketing teams as strategic advisors and coaches focused on listing marketing, sphere engagement, recruiting, content and technology adoption.Create feedback loops between local markets and enterprise teams to improve service, relevance and results.
Integrated Real Estate Services
Coordinate marketing with Mortgage, Title, Insurance, Relocation, Property Management and other business lines. Develop campaigns and consumer messaging that communicate the value of a connected real estate services experience and support cross-business opportunities.
Acquisitions & Market Integration
Support acquisition and market-entry initiatives through brand transition plans, launch marketing and stakeholder communications.
Coordinate with business leaders to preserve valuable local relationships while advancing enterprise integration.
Team Leadership & Marketing OperationsLead, coach and develop enterprise and field marketing talent; establish clear responsibilities, service expectations and performance accountability.
Improve collaboration, prioritization and execution across teams and markets, creating a culture of responsiveness, innovation and continuous improvement.
Manage budgets, agency and vendor relationships, resource allocation and operational processes with an emphasis on efficiency and measurable return.
Leadership Expectations
The successful SVP combines strategic marketing judgment with a strong operating discipline. This individual is comfortable setting priorities, making decisions, coaching teams and staying close to execution. The role requires the ability to influence across a family-owned, entrepreneurial and geographically distributed organization, while serving both consumers and agents as essential audiences.
Qualifications & ExperienceBachelor’s degree in marketing, business, communications or a related field; advanced degree a plus.
10+ years of progressive marketing experience, including substantial leadership responsibility.
Experience leading multidisciplinary marketing teams and coordinating work across multiple markets or business units.
Demonstrated success connecting marketing initiatives to growth, lead generation, customer engagement, agent or sales-force enablement and measurable outcomes.
Strong working knowledge of brand, communications, creative, digital marketing, CRM, analytics and marketing technology.
Experience managing budgets, external partners, competing priorities and organizational change.
Excellent executive communication, collaboration, talent development and project execution skills.
Experience in real estate, brokerage, financial services, consumer services or another distributed sales environment preferred.
*This role is based in our Cleveland Home Office in Mayfield Heights. Quarterly travel to other Howard Hanna markets is required.
Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.
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