VP, Product Marketing

Horizonmedia Open · verified Aug 21, 2026

New York Full-time VP Product Marketing

Leadership Product Marketing role at Horizonmedia. New York · full-time · $170,000–$200,000 base.

SalaryStated by Horizonmedia

$170,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

This role, from HorizonmediaOur estimate for the market: $175,500–$242,500

In line with the market median of $197,500 for lead product marketing roles in New York.

Worked out from 23 postings that stated pay, median $197,500. Last updated Aug 21, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set go-to-market direction for Horizon’s technology products and data offerings, then lead execution
Turn complex capabilities into clear market narratives and persuasive value propositions
Guide pricing, packaging, naming, positioning, and product roadmap communications
Use market intelligence and competitor analysis to sharpen strategy and measure go-to-market performance
Equip sales, enablement, and client-facing teams with stories for adoption, pitches, and RFIs

What you bring

Bring at least seven years of product marketing experience, including three or more years in leadership
Show experience with MarTech, data, or AI solutions for sophisticated enterprise buyers
Build and manage teams while developing talent and delivering hands-on work
Understand enterprise marketing technology, data platforms, AI/ML, and media and advertising dynamics
Hold a bachelor’s degree and communicate strongly in writing

Who this fits

This is a full-time VP role based in New York. It suits a player-coach who can set strategy, execute directly, lead teams, and align product, marketing, sales, and enablement stakeholders. The listing does not specify travel, timezone, visa, or remote-work expectations.

From the employer

Job Description

Position Overview

We are seeking a strategic Vice President of Product Marketing to lead Horizon's go to market strategy and execution during a period of transformative growth and innovation. This leader will be responsible for developing and executing the go-to-market strategy for Horizon's portfolio of technology products and data offerings, crafting compelling narratives that position our solutions in the marketplace, and driving business growth through effective product marketing and strategic partnerships. The ideal candidate will combine deep product marketing expertise with strong business acumen and the ability to translate complex technical capabilities into clear value propositions.

Key Responsibilities

Strategic Leadership & Execution

Develop and execute comprehensive go-to-market frameworks that drive adoption, growth, differentiation and market leadership.
Translate capabilities into compelling narratives that simplify complexity and empower marketers.
Build and execute plans to establish Horizon's thought leadership in priority domains such as AI, marketing technology, data solutions, and beyond.

Product Management Leadership

Support product pricing, packaging, naming and positioning strategies.
Drive impactful roadmap communications both internally and externally.
Establish product marketing best practices, processes, and methodologies.

Market Strategy & Growth

Lead market intelligence and competitive analysis efforts to inform product strategy and positioning.
Create frameworks for measuring and optimizing go to market effectiveness.
Support sales teams with tailored narratives for high-stakes pitches and RFIs.

Cross Functional Leadership

Partner closely with Product Management, Program Management, and client facing stakeholders to ensure alignment between product strategy and go-to-market execution.
Collaborate closely with Corporate Marketing to ensure consistent messaging and brand alignment.
Partner with enablement teams to support product adoption and evangelism.

Qualifications

7+ years experience in product marketing roles, with 3+ years in leadership roles.
Proven track record of leading go-to-market initiatives; experience in technology companies a plus.
A player coach who equally thrives developing strategies and getting things done.
Strong written communication skills.
Experience MarTech, data and/or AI-driven solutions to sophisticated enterprise buyers.
Track record of building, scaling, and managing teams.
Strong people leadership and talent development capabilities
Ability to influence and align diverse stakeholders around common objectives.
Working understanding of enterprise MarTech, data platforms, and emerging AI/ML technologies.
Strong grasp of media and advertising industry dynamics and buyer behavior.
Proven ability to translate technical capabilities into compelling value propositions.
Experience with modern marketing technologies and methodologies.
Bachelor's degree required; ongoing professional development in product marketing and technology encouraged.

What We Offer

Opportunity to shape the market narrative for transformative marketing technology
Collaborative and innovative work environment with a focus on professional growth.
Competitive compensation and benefits package.

#HM

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$170,000.00 - $200,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.