Director, Search Engine Marketing (Temp)
At a glance
Director-level General Marketing role at Horizonmedia. New York · full-time · no salary stated · we estimate $165,578–$251,913.
Horizonmedia has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Lead client relationships for search work and shape paid-search plans and testing roadmaps
- Build and optimize campaigns in Google Ads and Microsoft Advertising, tracking results against direct-response goals
- Guide analysts through associate directors to improve client performance and develop junior staff
- Coordinate client deliverables, keeping work on schedule and checking its quality
- Assess search technologies and methods for client experiments, while managing ties with search engine representatives
What you bring
- At least six years in search engine marketing, focused on direct-response campaigns and measures such as CPA, CPL, ROI or ROAS
- You hold a bachelor's degree
- Advanced Excel skills, including pivot tables, charts, VLOOKUPs and SUMIFS
Who this fits
This director role suits someone ready to lead a team of five, from analyst through associate director, while overseeing client portfolios. The position is based in New York.
From the employer
Job Description
Job Summary
We are currently seeking highly motivated Director to manage multiple teams and client portfolios across our rapidly growing Search Marketing practice. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search strategy, development of POVs for internal / external partners, mentoring of junior staff and championing a test/learn innovation culture.
Main Duties and Responsibilities:
- 25% - Lead applicable Client relationship(s) on behalf of Search team.
- 25% - Creating, implementing, tracking analyzing and optimizing Paid Search campaigns in Google Ads and Microsoft Advertising.
- 25% - Motivate and inspire cross-section of team members from analysts through associate directors to drive continual performance improvements in client business.
- 15% - Manage and coordinate client deliverables with team to ensure timely completion and quality assurance.Manage and coordinate client deliverables with team to ensure timely completion and quality assurance.
- 5% - Evaluate new technologies / strategies / techniques across the search landscape and gauge potential for experimentation within existing / new client engagements.
- 3% - Develop Paid Search strategy and testing methodology and roadmap for client(s).
- 2% - Manage daily relationships with key search engine representatives.
Supervisory Responsibilities:
The Director is responsible for the management of a team of 5, including employees ranging from Analyst to Associate Director level.
Knowledge and Skills Required:
- 6+ years’ experience directly related to Search Engine Marketing (Google, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
- Bachelor’s degree.
- Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
- Excellent organizational skills and the ability to juggle multiple responsibilities.
- Advanced MS Excel fluency required (pivot tables, charts, VLOOKUPs, sumifs.)
Salary Range: $2,788.46 to $3,173.08 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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