Director of Field Marketing
Leadership Event Marketing role at Home Genius Exteriors. Hyattsville · full-time · $100,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll spend most working hours producing, coaching, and shadowing in the field on a six-day schedule
- You'll own office results, including KPI delivery, sales volume, marketing costs, culture, and compliance
- You'll run weekly training, script drills, and promotion development for future managers
- You'll handle staffing, inventory, reviews, improvement plans, terminations, and office reporting
- You'll coordinate event and retail coverage, fleet readiness, recruiting support, and leadership updates
What you bring
- You've led and developed field marketing, sales, or door-to-door teams
- You've consistently met production and KPI goals and can personally produce in the field
- You bring strong communication, coaching, and conflict-resolution skills
- You can work six days, travel among field sites, the office, and events, and drive with the team
- You hold a valid driver's license and can use Slack and standard reporting tools
Who this fits
This suits a hands-on leader who is comfortable with field production, coaching, and team development. The role is full-time at the Hyattsville, Maryland location and requires a six-day schedule with travel between field locations, the office, and events. You must be able to drive or ride in company vans and maintain high accountability, integrity, and professionalism.
From the employer
Who We Are:
Home Genius Exteriors has experienced rapid growth, expanding from $3M to $200M in
just five years. We are a dynamic company aiming to be nationwide by 2030, and we
are looking for passionate and driven individuals to join our team and grow with us.
Our mission is to provide “A Different Experience” to both our customers and our
employees. Our energetic culture mixed with a heavy dose of training and development
makes for a cool, fun environment that encourages personal growth. HGE isn’t just a
home remodeling company – we’re creating tomorrow’s business leaders.
We are looking for positive & charismatic individuals that are ready to work hard and
start to build their career. If you’re the right person, we’re the right company. Let’s meet
up and see if there’s some chemistry here!
What We Offer:
Job Type: Full-time hours at our HGE location in Hyattsville, Maryland
Pay: $100,000.00 - $150,000.00 (Base + Bonus, Uncapped)
Benefits:
● Access to the latest technology, such as laptops and tablets, that will help you
with organization and efficiency
● Opportunities for performance-based rewards, such as monetary bonuses and
exclusive dinners/outings
● Full medical insurance available after 90 days
● Countless career advancement and growth opportunities
What The Role Is About:
The Field Marketing Director leads an HGE office within Maryland, driving sales
production, training, and team development while maintaining professional standards
and operational accountability. This is a high-intensity, field-first leadership role: the
Director is expected to spend the majority of their time leading, training, and producing
alongside their team in the field, with limited time dedicated to back-office
administration. The Director is directly accountable for the performance, culture, and
compliance of their office.
What Impact You'll Make:
● Lead field operations by dedicating the majority of working hours to active
production, coaching, and shadowing team members, while maintaining a
demanding six-day work schedule.
● Drive department performance by owning KPI attainment, sales volume, and
cost-of-marketing targets, personally stepping into field production when results
fall short.
● Deliver ongoing training and talent development through weekly training
sessions, script accuracy drills, and a consistent pipeline of internal promotions
to Manager roles.
● Manage day-to-day office operations, including inventory control, staff
scheduling, performance improvement plans, terminations, and completion of
quarterly performance reviews.
● Maintain accurate reporting and cross-functional communication by updating
company-wide performance trackers and presenting KPI and SWOT updates to
senior leadership.
● Support recruiting and onboarding efforts by engaging new hires prior to training,
tracking attendance and graduation outcomes, and generating employee
referrals.
● Coordinate event and retail staffing and logistics, including cost management,
scheduling, and identifying new event or retail opportunities.
● Ensure fleet compliance and readiness by overseeing vehicle registration,
inspections, and maintenance reporting.
● Collaborate with Sales leadership through regular check-ins to align on shared
growth opportunities.
● Represent the department in key recurring meetings, including leadership calls,
one-on-ones, and cross-departmental planning sessions.
What You've Accomplished:
● Proven experience leading and developing field marketing, sales, or door-to-
door teams.
● Strong track record of hitting production and KPI targets, with the ability to
personally produce in the field.
● Excellent communication, coaching, and conflict-resolution skills.
● Comfortable with a demanding, field-first schedule, including a 6-day work
week and travel between field, office, and events.
● Valid driver's license and ability to drive/ride in company vans with the team.
● Proficiency with Slack and standard reporting/tracking tools.
● High level of accountability, integrity, and professionalism.
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