Performance Marketing Specialist

Hobbii Open · verified Sep 13, 2026

København Mid-level Performance Marketing

Mid-level Performance Marketing role at Hobbii. København.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You build, launch, scale, and refine paid campaigns across Meta, TikTok, and Pinterest within ROAS, POAS, and nCAC targets
You design structured creative tests, manage several experiments, and use clear evidence to identify winning approaches
You turn performance data into useful guidance on hooks, angles, and formats for the creative team
You oversee daily budget pacing, feed operations, account health, and pixel tracking across markets
You join creative reviews and coordinate paid social plans with Influencer, Organic, and CRM teams

What you bring

You have one to four years of hands-on paid social experience in D2C or e-commerce
You have managed a meaningful monthly budget and understand structured testing plus attribution limits
You work deeply with Meta Ads Manager, TikTok, Pinterest, GA4, and Shopify; Klaviyo experience is helpful
You speak fluent English and have permission to work onsite at the Copenhagen headquarters

Who this fits

You will suit this role if you are moving from an agency into direct brand ownership or already buy media for a D2C business. It favors fast, independent operators who enjoy running multiple tests and making evidence-based decisions. The role is onsite at Hobbii’s Copenhagen HQ, and fluent English plus valid work authorization is required.

From the employer

This is your chance to own the paid social engine behind Hobbii’s global customer acquisition, campaign execution, and creative testing framework across Meta, TikTok, and Pinterest. We reach over 5 million passionate makers across 13 countries every week, meaning your campaign setups, experiment design, and performance reads have an immediate impact on our growth trajectory.

If you are currently agency-side looking to shift client-side to deeply own a brand's media budget, or a D2C media buyer with an entrepreneurial bias for action who loves clean testing and turning data into creative briefs, this role was built for you.

Why This Role Is Different

Deliberate Counterweight: You own how ads are bought, tested, and judged, while our Marketing Creative Lead owns what we say. Keeping measurement separate from creative ownership ensures assets are evaluated objectively by data.
High-Velocity Autonomy: We prioritize fast execution and continuous experimentation over overthinking. You have full mandate to design experiments, declare winning angles, and pause underperforming assets based on real evidence.
Global Scale: Your daily pacing, campaign setups, and media plans directly steer acquisition costs and commercial growth across 13 international markets.

What You Will Actually Spend Your Time Doing

Media Planning & Buying: Build, launch, scale, and optimize campaigns across Meta, TikTok, and Pinterest within strict ROAS, POAS, and nCAC guardrails.
Rapid Creative Experimentation: Structure variables, sample sizes, and durations before launch to deliver decision-grade results. Juggle multiple concurrent experiments without losing track of details.
Performance Analysis & Insights: Produce recurring performance reads that supply our creative team with actionable direction—translating data into winning hooks, angles, and formats.
Operational Rigor: Own daily budget pacing, account health, feed management, and pixel tracking to ensure spend is delivered smoothly across all markets.
Cross-Functional Collaboration: Co-lead creative reviews to optimize paid social strategies while aligning with our Influencer, Organic, and CRM teams.

Who We Imagine You Are

Experience: 1–4 years of hands-on paid social experience in D2C or e-commerce, with direct accountability for a meaningful monthly budget.
Tool-Fluent: Deep working knowledge of Meta Ads Manager, TikTok, and Pinterest, alongside analytical tools like GA4 and Shopify (experience with Klaviyo is a plus).
Action-Oriented & Entrepreneurial: You bring a goal-getter attitude to growth, prefer testing over analysis paralysis, and excel at managing multiple experimental tracks simultaneously.
Data-Driven: Solid understanding of structured testing methodologies and attribution limits, combined with high operational reliability.
Location & Language: Fluent in English with a valid permit to work onsite at our Copenhagen HQ (Nordic language skills are a plus).

Culture & Perks

We build our workspace around psychological safety, openness, and mutual respect. We are ambitious about scaling, but we keep things completely pragmatic: we move fast, look at the data, and value learning over perfection.

Location: Vibrant HQ in Copenhagen NV
Perks: Catering by Meyers, barista-quality coffee, private health insurance, and 6 weeks of annual holiday

Ready to Apply?

We have dropped the traditional cover letter. Simply upload your CV or LinkedIn profile and answer a few short questions in our application form. It takes less than two minutes.