Senior B2B Performance Marketing Specialist

Si-Ware Systems Open · verified Sep 10, 2026

On-site Cairo Full-time Senior Performance Marketing

Senior Performance Marketing role at Si-Ware Systems. Cairo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Plan and run paid awareness and lead-generation efforts across Google Ads, LinkedIn Ads, and other channels
Optimize campaigns using lead quality, conversion rates, pipeline, revenue, and ROI
Audit tracking setups with Google Tag Manager, GA4, Enhanced Conversions, and data layers
Join advertising and CRM data to improve attribution, targeting, and campaign decisions
Support B2B email programs covering nurturing, retargeting, reactivation, and follow-up

What you bring

Bring at least six years in media buying, performance marketing, or digital acquisition
Use Google Ads and LinkedIn Ads hands-on within B2B campaigns, preferably across global markets
Understand GA4, conversion tracking, Enhanced Conversions, event tracking, attribution, and CRM connections
Turn campaign data into business results, including CPL, CAC, pipeline, revenue, and ROI
Work with Looker Studio, advanced marketing reports, AI tools, and B2B email campaign analysis

Who this fits

You’ll suit this role if you combine hands-on channel execution with strong measurement, CRM, analytics, and email marketing skills. The position is onsite in Cairo, Egypt, and involves work across global markets. HubSpot, technical B2B, programmatic advertising, SEO, and AEO experience are listed as advantages.

From the employer

We are looking for an experienced B2B Performance Marketing Senior Specialist with 6+ years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying, conversion tracking, analytics, CRM, and email marketing experience, with a solid understanding of complex B2B environments.

Key Responsibilities

Plan, manage, and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads, LinkedIn Ads, and other relevant channels.
Improve campaign performance based on lead quality, conversion rates, pipeline, revenue, and ROI.
Audit and optimize conversion tracking using Google Tag Manager, GA4, Enhanced Conversions, and data layers.
Connect advertising data with CRM data to improve attribution, targeting, and campaign optimization.
Build and analyze campaign reports using GA4, Looker Studio, CRM platforms, and advertising platforms.
Support B2B email marketing campaigns, including nurturing, retargeting, reactivation, and campaign follow-up.
Use first-party and CRM data to improve audience targeting and conversion quality.
Stay up to date with new advertising technologies, AI tools, and digital marketing trends.

6+ years of experience in media buying, performance marketing, or digital acquisition.
Strong hands-on experience with Google Ads and LinkedIn Ads.
Proven experience working in B2B environments, preferably across global markets.
Strong experience with Google Tag Manager, GA4, conversion tracking, and Enhanced Conversions.
Good understanding of data layers, event tracking, attribution, and CRM integrations.
Experience using CRM data to optimize marketing campaigns.
Experience running and analyzing B2B email marketing campaigns.
Strong analytical skills and the ability to connect campaign data with business outcomes.
Proven ability to manage campaigns against KPIs such as CPL, CAC, pipeline, revenue, and ROI.
Knowledge of programmatic advertising and industry/magazine advertising.
Experience with Looker Studio and advanced marketing reporting.
Strong understanding of AI tools for campaign analysis, optimization, research, and content support.

Nice to Have

HubSpot experience.
Experience in engineering, technology, industrial, or other technical B2B markets.
Experience with SEO and AEO.