Global Head of Communications

H&M Group Open · verified Sep 10, 2026

Hybrid London Full-time Director Communications

Leadership Communications role at H&M Group. London · full-time · no salary stated · we estimate £47,000–£111,000.

Estimated pay

H&M Group has not published a salary for this role. The figure below is our estimate, not theirs.

£47,000 – £111,000

What the middle half of lead communications roles in London paid, among postings that did state a salary.

Worked out from 11 postings that stated pay, median £66,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set COS’s global communications direction and connect it to marketing, reputation, credibility and growth goals
Control the communications budget, then assess activity and redirect resources toward results
Select and manage PR agencies while building lasting relationships with COS ambassadors
Guide regional teams with shared frameworks and playbooks for consistent local execution
Develop the team, strengthen corporate communications and shape spokesperson and media activity

What you bring

Deep knowledge of communications strategy across PR, influencers, experiences and partnerships
Strong understanding of fashion and beauty media, influencers and relevant industry relationships
A structured, proactive approach to handling multiple projects and changing priorities
Clear communication and relationship-building skills across internal and external partners
Leadership ability to set direction, motivate people and develop direct reports

Who this fits

This role suits an adaptable, commercially creative communications leader who can work through ambiguity, build trust and make sound decisions in a fast-moving environment. You’ll work with Group Communications, global and regional marketing teams, senior leaders and external agencies. The full-time permanent role is based in London and is primarily office-based, with four days in the office and one remote day each week.

From the employer

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

In this role for COS you are responsible to define the direction for Communications for the Brand and lead a team of experts to deliver on that ambitious strategy. With governance across all forms of communications, Corporate, PR , Partnerships, Collaborations and Events you will shape the Brand narrative, build credibility and ensure cohesive brand expression across global and local markets.
What you will do:

Strategy – Inform the total Marketing and Communications strategy by developing and securing the implementation of the global Communications strategy, driving reputation, credibility and desirability to support our growth.
Budget - Own and steer the full Communications budget. Measure, evaluate and optimize the effectiveness of all activities to ensure resources are maximized to achieve set goals.
PR Agency Procurement & Relations – Lead PR agency procurement and oversee global agency agreements and efficacy. Build, nurture and steward long terms partner relationships securing a network of trusted COS ambassadors
Collaboration and Governance – Closely collaborate with the regional organisations – providing strategic support and guidance to ensure a cohesive expression across the COS world. Secure the provision of frameworks and playbooks to support consistent market execution.
Corporate Communication – Nurture the expertise in your team to protect Brand reputation, secure a strong spokesperson strategy and to elevate the positioning of the Brand across fashion and business media. Secure the partnership with Group Communications connected to Group communications cadence and our responsibilities as a partner.
Leadership & Team Development – Lead and develop a high-performing team. Provide ongoing coaching and feedback to support individual growth and team success to reach set goals.

Who you’ll work with:

Reporting to the Marketing & Communications Director, you will work alongside colleagues across Group Communications and global and regional Marketing & Communications teams, as well as senior leaders across the business.
A key part of your role will be engaging with and further cultivating an extensive network of media, PR and industry contacts. Leveraging these relationships, you will drive earned media opportunities, enhance the brand's reputation and ensure our stories resonate with key audiences globally. You will also collaborate closely with external agency partners to deliver best-in-class communications strategies and campaigns.

Strategic PR & Communication – Deep understanding of how to develop and implement Communications strategies that contribute to increased brand awareness and positioning through PR, influencers, experiences and partnerships.
Industry Knowledge - Strong knowledge of the fashion and beauty media and influencer landscape, with the ability to navigate and leverage key relationships as well as adapting to media landscape.
Planning & Execution - Ability to plan and execute work in a structured and proactive manner, with capacity to manage multiple projects and shifting priorities effectively.
Flexibility & Problem Solving - Open-minded and adaptable in daily work. Comfortable navigating ambiguity and solving challenges in dynamic environments.
Communication & Collaboration - Excellent communication and collaboration skills. Builds strong relationships internally and externally to drive results.
Brand representation – Strong commercial and creative sense, ensuring consistent and compelling brand story telling.
Adaptability – Comfortable working in a fast-paced, dynamic environment with shifting priorities.
Leadership - Strong leadership skills with the ability to clearly communicate direction, motivate teams, and support the development of direct reports.

Leadership capabilities

Purposeful, Sets clear direction and communicates a compelling, inspiring vision.
Passionate, Customer centred and committed to excellence, resilience and continuous improvement.
Outcome driven, with strong prioritisation, collaboration and execution skills.
Commercially creative and agile, able to solve problems, adapt quickly and make sound decisions.
Caring, authentic, inclusive leader who develops teams, builds trust and gives honest, constructive feedback.

This is a full time permanent contract based at our Head Office in London.

If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with 4 days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.

WHY YOU’LL LOVE WORKING HERE

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this UK- based colleagues also receive

Up to 20 days holiday
Annual health checks
Pension scheme
Discounts on various activities and financial/lifestyle products via our benefits hub
Cycle to work scheme
Discounted gym membership
Employee assistance via retail trust
Private health & dental care

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.