Executive, Branch Communications Planner & Copywriter (Contract)

Hlb Open · verified Sep 15, 2026

HLT-Hong Leong Tower Full-time Mid-level Copywriting

Mid-level Copywriting role at Hlb. HLT-Hong Leong Tower · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll chart the customer-message journey across branches, choosing channels, timing, and placement
Lead copy direction and write scripts for screens, merchandising, micro-events, and retail campaigns
Combine words and visuals with the Branch Creative & Design Executive and Brand Communications team
Present communication proposals and win approvals from business units through clear, diplomatic persuasion
Create voice rules and templates, track delivery, then turn branch feedback and survey findings into improvement reports

What you bring

A degree in mass communications, journalism, advertising, creative writing, marketing, or a related discipline
Background in communications planning, campaign coordination, content strategy, or agency work
Ability to structure message priorities by branch asset and turn complex financial products into engaging lifestyle copy
Strong editing, scriptwriting, storytelling, presenting, and stakeholder-influence skills

Who this fits

You'll suit a mid-level communications or copywriting professional who can plan messaging for physical retail and collaborate with design. The role is based at HLT-Hong Leong Tower in Malaysia and is identified as a contract position with full-time employment. The listing does not specify timezone, travel, visa, or management expectations.

From the employer

If you are looking to excel and make a difference, take a closer look at us…

Functional (job responsibilities)

Integrated Communication Planning: Strategically map out the in-branch customer messaging journey. You will determine the right channels, timing, and placement for all communications across our retail network.
Copywriting Excellence: Lead the creative copy strategy, narrative direction, and scriptwriting exclusively for in-branch touchpoints, including digital screens, physical merchandising, micro-events, and retail campaign materials.
Cross-Functional Collaboration: Partner closely with the Branch Creative & Design Executive and the broader Brand Communications team to seamlessly merge visual assets with textual content into polished, branch-ready retail products.
Stakeholder Influence: Develop and deliver high-impact presentations and communication proposals. You will confidently use diplomacy and persuasive communication to win stakeholder buy-in and project sign-offs from various business units.
Governance & Blueprinting: Author and establish clear tone-of-voice guidelines and communication templates within our Retail Blueprint frameworks to ensure all messaging is clear, engaging, and brand-compliant.
Tracking & Feedback Optimization: Build and manage a systematic digital tracking system to ensure on-time delivery of communication plans. Post-launch, you will run surveys, collect branch feedback, and transform raw performance insights into polished improvement reports for future campaigns.

Jobholder Requirements

Bachelor's degree in Mass Communications, Journalism, Advertising, Creative Writing, Marketing, or a related field.
Experience in communications planning, campaign coordination, content strategy, or within an advertising/creative agency portfolio.
Demonstrated experience in mapping out communication journeys, presenting ideas directly to stakeholders, and working as part of a copy-design team tandem to deliver complete creative products.
Strong ability to plan and map out structured message hierarchies across a physical retail environment, matching the right message to the right asset (e.g., screen, flyer, banner).
Exceptional creative copywriting, editing, scriptwriting, and storytelling skills, with a proven ability to translate complex financial products into highly engaging, lifestyle-driven copy for a retail branch environment.
Strong public speaking, presentation, and diplomacy skills; highly confident in presenting end-to-end communication strategies and influencing stakeholder decisions to obtain project buy-in.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.