Product Marketing Lead (SaaS)

Hire Hangar hirehangar.com Open · verified Aug 21, 2026

Remote Mexico City Buenos AiresLima +2 Contract Senior Product Marketing

Senior Product Marketing role at Hire Hangar. Remote, Mexico · contract.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape positioning, messaging frameworks, and value propositions for the SaaS portfolio
You’ll plan and deliver go-to-market work for features, launches, and product updates
You’ll create website copy, sales decks, product pages, and other launch content
You’ll clarify technical and AI capabilities into distinct customer benefits
You’ll align Product, Sales, and Marketing while supplying enablement and competitive research

What you bring

You have proven product marketing experience in a SaaS environment
You can own strategy while personally producing the required deliverables
You bring strong writing, storytelling, communication, and Product-Sales collaboration skills
You have prior fully remote experience, fluency with remote work tools, and experience with US- or UK-based companies

Who this fits

You’ll suit a hands-on senior marketer who can set direction, write customer-facing materials, and deliver launches in a fully remote setting. The role is remote from Mexico City, aligned with US time zones from EST through PST, and offered on a contractor basis. You must have worked remotely, used collaboration tools such as Slack, Zoom, Google Workspace, or Asana, and supported US- or UK-based companies. Completing the application video is required for consideration.

From the employer

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

Job Title: Product Marketing Lead (SaaS)

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.

Key Responsibilities

Own and evolve product positioning, messaging frameworks, and value propositions
Plan and execute go-to-market strategies for new features, launches, and product updates
Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
Translate technical and AI-powered capabilities into clear, differentiated customer value
Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
Support Sales with training materials, battlecards, and enablement assets
Conduct ongoing competitive and market research to inform strategy and positioning

Required Qualifications

Proven experience in Product Marketing within a SaaS environment
Strong track record as a hands-on contributor who can both own strategy and execute deliverables
Exceptional writing, storytelling, and communication skills
Experience collaborating closely with Product and Sales teams
Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Preferred Qualifications

Experience marketing AI-powered or highly technical products
Background in B2B SaaS, preferably in growth-stage companies
Experience supporting Sales-led, Product-led, or hybrid GTM motions
Exposure to agency environments or content-heavy marketing roles

Tools & Technology

Collaboration & Documentation: Slack, Google Workspace, Notion
Project Management: Asana, Jira (or similar)
CRM & Sales Enablement: HubSpot, Salesforce
Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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