Marketing Lead

High Street Resources Open · verified Sep 16, 2026

On-site Dubai London Full-time Senior General Marketing

Senior General Marketing role at High Street Resources. Dubai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape positioning, messaging, and brand identity for institutional financial-services buyers
You'll run demand programs across content, email, paid media, social, events, and ABM
You'll turn customer and competitor insight into segments, targeting, and market opportunities
You'll set KPIs, report results, and use analytics to guide marketing investment
You'll build the function while staying involved in execution and partnering with commercial teams

What you bring

You bring marketing, growth, business development, or go-to-market experience spanning five to twelve years
You have at least five years in financial services, fintech, payments, digital assets, crypto, or a related field
You have B2B institutional marketing experience and can reach treasury, payments, or FX audiences
You've built marketing or growth capabilities and produced measurable pipeline and commercial growth
You communicate well, analyze performance, and use marketing, data, AI, and orchestration tools

Who this fits

This suits a proactive marketer who can set direction while handling execution. You should be comfortable working in both startup-style and structured corporate environments, alongside Business Development, Product, Trading, Data, and senior leadership. The role is full-time and onsite in Dubai, United Arab Emirates.

From the employer

Our client is a fast-growing institutional financial services business operating at the intersection of traditional finance, payments and digital assets.

Backed by a major international financial institution and other strategic investors, the company provides institutional clients with stablecoin FX execution, liquidity and near-instant cross-border settlement solutions across 80+ digital assets and 20+ fiat currencies.

Its global client base includes banks, asset managers, hedge funds, payment providers, corporates and digital asset institutions. The business is building regulated infrastructure designed to make cross-border capital movement faster and more efficient.

The Role

We are looking for an ambitious and commercially minded Marketing Lead to build and scale the company's marketing function.

This is a hands-on B2B marketing leadership role with a strong focus on institutional clients, demand generation, market positioning and revenue growth.

The successful candidate will work closely with Business Development, Product, Trading and senior leadership to strengthen the company's market position, identify priority customer segments and build a measurable marketing engine that supports enterprise growth.

Key Responsibilities

Brand Positioning & Communications

Own and develop the company's positioning, messaging and brand identity.
Build strong market recognition among institutional financial services clients.
Lead PR, corporate communications and thought leadership.
Manage the company website and external PR partners.
Support SEO and broader digital visibility.

Demand Generation & Revenue Growth

Build a B2B enterprise marketing strategy from the ground up.
Develop measurable demand generation and lead nurturing programmes.
Create multi-channel campaigns across content, email, paid media, social, events and ABM.
Work closely with Business Development to generate qualified opportunities and support pipeline growth.
Plan and execute industry events and other client-facing initiatives.

Customer & Market Intelligence

Identify priority customer segments and new market opportunities.
Conduct competitor and market analysis to support the wider GTM strategy.
Use client insights and data to improve customer segmentation and targeting.
Work closely with Sales, Product, Data and Trading teams.

Performance & Analytics

Establish clear marketing KPIs and performance reporting.
Measure campaign effectiveness and commercial impact.
Use data and analytics to support investment and resource allocation decisions.

Leadership

Build and scale the marketing function.
Establish processes, KPIs and accountability.
Work cross-functionally across Business Development, Product, Trading and senior leadership.
Remain hands-on with execution while taking ownership of the overall marketing strategy.

Requirements

5–12 years of experience across marketing, growth, business development or go-to-market roles.
At least 5 years' experience within financial services, fintech, payments, digital assets/crypto or a related sector.
Strong experience marketing to B2B and institutional audiences.
Experience targeting treasury, payments or FX audiences would be highly advantageous.
Proven ability to build marketing or growth capabilities from the ground up.
Strong understanding of how institutional financial services clients evaluate and purchase products.
Experience generating measurable pipeline and commercial growth through marketing.
Strong analytical skills and experience using marketing, data, AI and orchestration tools.
Excellent written and verbal communication skills.
Comfortable operating in both startup-style and structured corporate environments.
Knowledge of crypto, stablecoins and cross-border payments is preferred.
Highly proactive, independent and comfortable being both a strategic leader and hands-on executor.