Senior Public Relations Manager - Consumer, Influencer & Entertainment

Higgsfield higgsfield.ai Open · verified Sep 16, 2026

Hybrid San Francisco Full-time Senior Public Relations

Senior Public Relations role at Higgsfield. San Francisco · full-time · $180,000–$210,000 base.

SalaryStated by Higgsfield

$180,000 – $210,000

Base salary for this role, in USD per year, as published in the posting.

This role, from HiggsfieldOur estimate for the market: $140,000–$183,000

Above the market median of $140,000 for senior public relations roles in San Francisco.

Worked out from 5 postings that stated pay, median $140,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the global consumer PR direction and lead campaigns for launches, partnerships, milestones, and brand moments
Build relationships with creators, influencers, celebrities, agencies, studios, labels, and entertainment partners
Turn complex AI products into stories for creators, artists, filmmakers, brands, and consumers
Run launch communications, including briefings, embargoes, interviews, events, and playbooks
Oversee global PR agencies, journalist relationships, coverage results, and strategy improvements

What you bring

Bring seven to twelve years of communications or public relations experience
Show consumer communications leadership in technology, entertainment, social media, gaming, creator economy, or AI
Offer strong connections across consumer technology, entertainment, and influencer or creator networks
Demonstrate excellent storytelling, executive communications, and global product launch skills
Work effectively in a fast-moving startup and bring agency management experience

Who this fits

You’ll suit a senior communications leader who can work across marketing, product, social, partnerships, creative, and executive leadership. The role is hybrid in San Francisco, with three full office days each week and remote work on the remaining days. You’ll need availability during agreed hours and enough overlap with the relevant team’s time zone.

From the employer

Why work at Higgsfield AI?

Higgsfield AI is the fastest-scaling generative AI company in history, hitting $500M in annual revenue run rate, 25M+ users worldwide, 6M+ generations per day, and powering 390 of the Fortune 500.

We're building at the absolute frontier of AI-powered video creation and next-generation creative tools. Joining Higgsfield means becoming part of a high-impact team shaping the future of AI-native creativity, at a company that isn't just moving fast—but rewriting what fast looks like.

The Role

Higgsfield AI is seeking a Senior PR Manager - Consumer, Influencer & Entertainment PR to define and lead our global consumer communications strategy. This is a hybrid role based in San Francisco.

This leader will own Higgsfield's public narrative across consumer media, creator culture, entertainment, lifestyle, technology, and social influence. You'll build excitement around our products, launch category-defining campaigns, cultivate relationships with creators and celebrities, and position Higgsfield as the most culturally relevant AI company in the world.

This role reports closely into executive leadership and partners across Marketing, Product, Social, Partnerships, and Creative.

What You'll Do

Consumer Communications

Develop and execute Higgsfield's global consumer PR strategy.
Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments.
Position Higgsfield as the leading consumer AI platform through proactive storytelling.
Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media.

Creator & Entertainment Relations

Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners.
Identify cultural moments where Higgsfield can authentically participate.
Support creator launches, exclusive collaborations, and high-profile partnerships.
Develop VIP engagement strategies surrounding major product announcements.
Curate in person and virtual events to drive relationship building, social media and earned media coverage.

Brand Storytelling

Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers.
Partner closely with Product Marketing to simplify complex AI innovations into compelling narratives.
Build executive visibility opportunities alongside marketing campaigns.

Product Launch Communications

Own communications strategy for major product releases.
Coordinate embargoes, media briefings, exclusive interviews, and launch events.
Create launch playbooks that generate sustained media momentum.

Agency & Media Management

Manage external PR agencies globally.
Build relationships with journalists across consumer technology, entertainment, creator economy, lifestyle, and culture.
Track media performance and continuously optimize communications strategy.

What We're Looking For

7-12 years of communications or public relations experience.
Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies.
Deep relationships across consumer technology and entertainment media.
Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems.
Exceptional storytelling and messaging abilities.
Experience leading global product launches.
Comfortable operating in fast-moving startup environments.
Strong executive communications skills.
Agency management experience preferred.

Compensation & Benefits

We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.

Base Salary: The anticipated salary range for this role is $180,000 - $210,000, depending on experience, skills, and location.

In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.

This is a hybrid role based in the San Francisco Bay Area. Team members are expected to work from our San Francisco office three full days per week, with the remaining days worked remotely and are expected to be available during agreed working hours and to maintain sufficient overlap with the relevant team’s time zone. We value in-person collaboration, active communication, responsiveness, and close partnership across teams.

Higgsfield AI is an equal opportunity employer. We are committed to building a diverse and inclusive team and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.