Account Executive – B2B SaaS – Behavioural Science – stock options

Herdify Open · verified Sep 13, 2026

London Full-time Mid-level Account Executive

Mid-level Account Executive role at Herdify. London · full-time · £25,000–£50,000 base.

SalaryStated by Herdify

£25,000 – £50,000

Base salary for this role, in GBP per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create pipeline by researching, planning, and mapping target accounts
You'll run opportunities from discovery and demonstration through closing and the Customer Success handoff
You'll track relationships and influence across internal and external stakeholders
You'll deliver outcome-led product demos and attend events, with chances to speak at them

What you bring

You bring two to three years of closing experience selling SaaS to consumer-brand marketing teams, with £25k-£50k deals and 3-6-month cycles
You can introduce an unfamiliar product and guide buyers through an educational sales process
You have experience in a mid-stage startup and work in a structured, detail-focused way
You communicate well in writing, conversation, and presentations, and use a sales framework such as MEDDIC or Challenger
You can prospect creatively, build your own pipeline, and close deals without waiting for instructions

Who this fits

You'll suit a self-directed AE who enjoys a scrappy startup and can make a complex product understandable to buyers. The role is full time in the Paddington area of London, with three office days each week. You'll also travel to Bristol monthly, with expenses covered. Marketing will not provide a ready-made list of qualified opportunities, so you need to create your own pipeline.

From the employer

London (Paddington area)
Full time with 3 days a week in the office.

Are you an AE with 2-3 years of closing experience but fed up of making up the numbers? Are you hungry, ambitious and enjoy the scrappy nature of early-stage businesses and looking for somewhere you can make a difference and earn well while doing it?

If yes, you might be our person.

Herdify is a young B2B SaaS company with big consumer-brand ambitions. We’ve just had one world’s leading behavioural thinkers and media personality as an advisor, shaping 2026 to be a killer year.

We want our brand to feel more Spotify than “corporate SaaS”; clear, bold, memorable, and grounded in real human behaviour. Not another “me too” B2B SaaS company.

We’re the first company in the world that can detect offline word-of-mouth inside first-party data. That means two things:

it’s exciting,
it’s complicated.

But we’ve already made incredible progress with iconic UK challenger brands like Abel & Cole, Who Gives A Crap, and leading charities including RSPCA and multiple Air Ambulance services.
We’re now looking for 3 x AEs to join the team and help us with our next stage of growth.

We're looking for somebody

Who has sold SaaS into consumer brands marketing teams for a deal price of £25k - £50k with a 3–6-month sales cycle.
Who has sold novel products from a new brand and can take people on an educational journey.
Who has mid-stage startup experience
Who is process driven and detailed orientated.
Who has excellent written, verbal and presentation skills.
Who doesn’t look to be told what to do; they take what is working and run with it, while applying their own skills.
Who is a 360 salesperson; you’ll be expected to build your own pipeline and close it.
Who has proven experience with one of the popular sales frameworks, e.g MEDDIC, Challenger, etc.
With creativity: With email getting saturated by AI automation, we’re looking for people who can still reach prospects by thinking differently.

Nice to have

Somebody interested in behavioural science.
Somebody who has exposure selling to media agencies.

We’re not for you if

You’re expecting marketing to build everything for you.
You’re looking for a long list of qualified opportunities waiting to be closed

Responsibilities

Lead generation and pipeline building including account research, planning & mapping.
End to end pipeline management.
Owning the deal from discovery to close through handover to Customer Success.
Stakeholder & relationship management including internal/external stakeholder mapping.
Delivering killer product demos orientated around outcomes for the customer
Attending events (bonus if you want to speak at them)

Practical Details

Location: London (Paddington area)
Travel to Bristol 1 day per month (travel covered by expenses)

What you’ll get

Stock options
25 days’ annual leave + public holidays
Annual training allowance (including access to Rory Sutherland MAD//Masters
Annual tech budget