Head of Content
At a glance
Director-level Content Strategy role at Hercules. San Francisco · full-time · $150,000–$300,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Direct content production across paid and organic channels, setting standards for quality throughout the company
- Shape the marketing angles and messages the company prioritizes in its content
- Guide written, static-image, and video work for SEO, social, ads, product news, and customer stories
- Lead a team of employees and contractors, while hiring and managing writers, editors, designers, and other creators
What you bring
- Exceptional long-form writing and a record of clear, effective written communication
- Strong SEO skills, including search intent, page structure, internal links, and refreshing content to improve rankings
- Commercial judgment to create content that attracts search traffic and converts readers into paying customers
- Experience managing at least fifteen people, plus fluency with technical topics such as APIs and authentication
Who this fits
This director-level role suits a content leader who can oversee a broad mix of formats and channels while managing a sizeable team. The role is based on-site in San Francisco; remote candidates must work in US time zones and travel to the office regularly. The posting also expects strong use of AI tools to produce high volumes of quality articles.
From the employer
What are we looking for?
Hercules is looking for a Head of Content to help us scale all our content production across social, paid media, SEO, and Blog.
What will you do?
You will own all content production at Hercules
Lead: Manage a team of ~10 full-time employees + contractors
Content standards: You will enforce and raise the bar for content across the company
Marketing angle and messaging: You will own ad prioritize the market angles and messaging we pursue at the company
Written content: You will lead our content strategy and production across SEO, blog, social media, product announcements, case studies, Google ads, and more
Static image content: You will lead our static image content strategy, primarily used on Meta
Video content: You will lead our video content strategy for paid ads like Youtube and Meta, as well as video customer stories or announcements
Paid and organic: You will own content across paid and organic
Hire: You will help hire/manage writers, editors, designers, and other creators
What skills do we expect you to have?
We expect candidates to be incredibly strong across all of the following areas:
Writing quality: exceptional long-form writing ability. Our style is terse, simple, clear, convincing, authentic, and useful. We do not accept AI slop. A track record of strong written communication is a hard requirement
SEO: strong understanding of search intent, content structure, on-page SEO, internal linking, content refreshes, and what it takes for content to rank
Commercial sense: create content that ranks AND converts the audience to paid customers
Technical fluency: familiarity with technical concepts like APIs, authentication, hosting, role based access control etc
AI leverage: 10x your workflow by using the frontier of AI tools well. We expect you to be able to product ~50+ high quality articles a month, if not more
Hiring and management: We expect you to have a background managing at least 15 people
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of the principles can be learned on the job, however, we do specifically filter for the following principles in our hiring process:
We ship. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds up our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done.
Is Hercules in-office or remote?
Hercules founding team works in-office in San Francisco (Kearny and Bush). We have a very strong preference for in office. We are open to remote for exceptional candidates who are willing to 1) work in US time zones and 2) travel to the office regularly.
What are Hercules’ benefits?
Unlimited AI token budget
Take what you need vacation policy
Healthcare, vision, and dental
Daily lunches, dinners and snacks in the office
We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$300k + equity (variable based on seniority, equity, and location)
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