Lifecycle Marketing Manager

Henryschein Open · verified Sep 10, 2026

Remote UK Full-time Manager Email Marketing

Mid-level Email Marketing role at Henryschein. Remote, United Kingdom · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own customer programmes spanning onboarding, activation, adoption, retention, and expansion readiness
Build segmented, behaviour-based journeys through email and in-product messages
Keep the lifecycle roadmap aligned with priorities and product launches
Use performance data and testing to improve activation, adoption, and retention
Work with Product, Sales, and Customer Success on feature adoption, onboarding, upsell, and expansion signals

What you bring

Background in lifecycle, CRM, or customer marketing within B2B SaaS
Evidence of improving activation, adoption, retention, or expansion outcomes
Strong grasp of segmentation, behavioural triggers, and customer journey planning
You connect marketing activity to commercial results and work confidently with data
You influence cross-functional teams, communicate clearly, and can mentor junior colleagues

Who this fits

You’ll suit a commercially minded marketer who enjoys using data and experimentation to improve customer outcomes. The role is remote in the United Kingdom and involves close work with Product, Sales, Customer Success, Marketing Ops, and other stakeholders. You should be organised, proactive, and comfortable in a fast-moving environment where shared outcomes matter.

From the employer

Job Description

As Snr Lifecycle Marketing Manager, you will own and scale Henry Schein One UK lifecycle marketing engine driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever, directly influencing retention, expansion, and customer experience at scale.

What you'll do 

Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness

Design and build behaviour-led, segmented customer journeys across email and in-product messaging

Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches

Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs

Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively

Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort

Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals

What you’ll bring with you

Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment

Proven track record of improving activation, adoption, retention, or expansion metrics

Strong understanding of segmentation, behavioural triggers, and customer journey design

Commercial mindset with the ability to connect lifecycle activity to business impact

Experience working cross-functionally with Product, Sales, and Customer Success

Strong analytical capability and comfort working with performance data and experimentation

Clear communicator, able to influence stakeholders and align teams around shared outcomes

Organised, proactive, and comfortable operating in a fast-paced environment

Experience mentoring junior team members

Diversity at Henry Schein One

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too. 

Our Shared Values 

Everyone at Henry Schein One is encouraged to live and demonstrate our core values:  

Community

Each Person is as Important as the Next

Open Communication

Diversity & Inclusion

Caring

Corporate Citizenship

People are our Greatest Asset

Career

Ethics

Recognise Creativity & Encourage it

Shared Success

Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.