Lifecycle Marketing Manager

Job Description

As Snr Lifecycle Marketing Manager, you will own and scale Henry Schein One UK lifecycle marketing engine driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base. Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever, directly influencing retention, expansion, and customer experience at scale.

What you'll do 

• Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness

• Design and build behaviour-led, segmented customer journeys across email and in-product messaging

• Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches

• Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs

• Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively

• Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort

• Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals

What you’ll bring with you

• Experience in lifecycle marketing, CRM marketing, or customer marketing within a B2B SaaS environment

• Proven track record of improving activation, adoption, retention, or expansion metrics

• Strong understanding of segmentation, behavioural triggers, and customer journey design

• Commercial mindset with the ability to connect lifecycle activity to business impact

• Experience working cross-functionally with Product, Sales, and Customer Success

• Strong analytical capability and comfort working with performance data and experimentation

• Clear communicator, able to influence stakeholders and align teams around shared outcomes

• Organised, proactive, and comfortable operating in a fast-paced environment

• Experience mentoring junior team members

Diversity at Henry Schein One

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too. 

Our Shared Values 

Everyone at Henry Schein One is encouraged to live and demonstrate our core values:  

Community

• Each Person is as Important as the Next

• Open Communication

• Diversity & Inclusion

Caring

• Corporate Citizenship

• People are our Greatest Asset

Career

• Ethics

• Recognise Creativity & Encourage it

• Shared Success

Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.