Senior Market Research Manager (all genders)

HelloFresh Open · verified Aug 18, 2026

Berlin Senior Market Research

Senior Market Research role at HelloFresh. Berlin.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll lead the Global Brand Tracker and prepare brand-health reviews for the Board and CEO
You’ll use driver analysis and Tableau to explain brand movement and support geotests across markets
You’ll design and run research projects on consumers, products, campaigns, and creative work worldwide
You’ll turn findings into recommendations for global and local stakeholders while coordinating research vendors

What you bring

More than three years of hands-on quantitative market research experience in an agency or in-house setting
A completed degree in Psychology, Sociology, Business Administration, Statistics, Mathematics, or a similar field
Strong knowledge of questionnaire design, multivariate analysis, and survey-data reporting
Expertise with SPSS and Excel, plus Google Slides or Tableau reporting and professional online survey platforms; R or Python is a plus
Interest in responsibly testing AI tools, with the organization and focus needed to handle several projects at once

Who this fits

You’ll suit this role if you enjoy quantitative research, translating findings into recommendations, and working with agile, cross-functional teams. You’ll manage multiple projects, coordinate with global and local stakeholders and vendors, and bring strong organization, communication, consulting, and attention-to-detail skills. The role is based in Berlin with hybrid working, and relocation support is available.

From the employer

The role

As a Senior Market Research Manager, you’ll join a cross-functional team of research experts who turn customer and consumer data, behavior, and feedback into insights that make a difference.

In this role, you will own HelloFresh’s Global Brand Tracker, our monthly brand health survey and one of HelloFresh flagship research programs. The tracker plays a key role in how we understand brand performance across markets. Collaborating with data scientists and analysts across the company, you will leverage this data to inform Marketing Mix Modeling, geo experiments such as geotests, causal inference models, key driver analysis, and campaign impact measurement.

Beyond the Global Brand Tracker, you will work on segmentation, competitive benchmarking, insight triangulation, stakeholder socialization, and more. Your work will focus on brand and marketing topics, going beyond ad-hoc research on campaigns, creatives, and new products.

You will also work with modern research and analytics tools, including AI-powered tools such as Claude Code and Gemini Pro.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

You will own, maintain and develop the Global Brand Tracker program including: Prepare the brand health analysis for Quarterly Business Reviews presented to the Board and CEO; conduct driver analysis to explain what moves our brand metrics; Own and maintain the Tableau dashboard; Supply and interpret GBT data for geotests across our markets.
End-to-end design and execute ad-hoc research projects to gain an understanding of consumers worldwide, how they connect to HelloFresh, our products, campaigns and creatives
With your strong communication and consulting skills you share insights and recommendations with global & local stakeholders throughout HelloFresh
Work with market research vendors globally, i.e. writing briefs, assessing proposals and managing projects

What you’ll bring

>3 years of professional experience in the field of market research that involves hands-on quantitative research in an agency or in-house
Successfully completed studies in Psychology, Sociology, Business Administration, Statistics, Mathematics or similar subjects
Excellent knowledge of questionnaire design, multivariate analytics and reporting survey data
Expert skills in analysis tools (SPSS and Excel, R or Python are a plus), reporting in google slides or Tableau and experience with professional online survey tools (e.g. QuestionPro)
Excited to experiment and responsibly leverage AI for generating more effective insights
You are enthusiastic about research and are comfortable working in agile, cross-functional teams and able to manage multiple projects simultaneously
Strong self-organizing skills and attention to detail

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.